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Email signatures can help increase conversion and offer great ROI, but you need to consider what message you want them to send.

Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to utilize while the increase in conversion rate they grant may actually be huge. However, if you want your email footer to bring the best return-on-investment (ROI), there are some tips you should follow. [si_guide_block id="44461" title="Download our Free Member Resource – Email marketing trends 2020" description="Read about the latest trends in email marketing, as identified by 10 of the industry's leading marketers in our report co-written with Pure360."/]

Make the whole, not the parts

An email signature is a whole separate element of your marketing campaign. So, you should not treat it as an appendix of your email. The signature you use must be consistent with your brand and designed…

Email design is constantly evolving with consumer preferences, so what trends do you need to be aware of in 2020?

Email design trends 2020 are expected to be an amazing combination of flawless visual appeal and technological advancements.  

The constant endeavor of email designers is to bring a unique experience to subscribers. The biggest validation of this fact is how email design trends continue to change every year. In 2020, we believe that email designs will be highly interactive and remarkably advanced.   Here are the top email design trends that we are really excited about this year:

Design for dark mode 

Dark mode has gained immense popularity as the usage of digital devices continues to rise. The colour palette of the email interface changes in the dark mode, as a result of which, the copy is displayed on a dark background and light…

With so many emails being delivered each day, how do you stand out and make your email count for your subscribers?

According to Radicati Group, the consumer and business emails sent and received every day will exceed 281 billion in 2018. This is expected to increase to 333 billion by the end of 2022. With so many emails being delivered each day, how do you stand out and make your email count for your subscribers? The answer is RICH MEDIA. [si_guide_block id="10442" title="Download our Premium Resource – Email marketing audit" description="The use of rich media is just one area of your email marketing you should assess. Download our email marketing audit to start benchmarking your skills and creating a plan to take your email campaigns to the next level."/]

What is rich media?

Rich media is a broad range of interactive digital media that show dynamic motion and make use of improved…

It's crucial you choose your words wisely, especially when you are crafting an email subject line.

Staying on top of all the emails you send — whether they're automated or one-shot kind of emails — can be tricky, especially when you don’t have enough time to engage with all of them and update them regularly. That’s why it is crucial you choose your words wisely, especially when you are crafting an email subject line. In this blog post, I’ll share tips and tricks to help you write actionable email newsletters, as well as send more effective cold outreach emails. [caption id="attachment_141880" align="alignnone" width="640"] Image Source: Invespcro[/caption] In 2019, it’s estimated that mobile email will account for 24% to 77% of open emails, depending on the market and audience they're sent to. This is huge. On the one hand, it means that you…

Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years

As we are well into the New Year now, the entire email fraternity is looking forward to some exciting advancements in emails. Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years. With the emergence of innovations in the designing realms, the efficiency level of email marketing has nowhere to go but up. That said, let’s demystify the email design trends that will rock the email space in 2019.

1. APNG in email

APNG, an extension of the Portable Network Graphics format, provides support for animated images. APNG and GIFs are quite similar in that both are lossless formats. The main advantage of using APNG in emails is that it supports 24-bit colours and eight-bit alpha transparency. As GIFs…

Chart of the Day: Why people aren't reading your emails but are still subscribed to them

The inbox of the average customer is a cluttered one. Every online store and brand they make a purchase from wants them to come back, meaning enticing offers, discounts, and sales are constantly being thrown at them. As a result, you may find the number of people receiving your e-newsletter and the number opening it are vastly different. Yes Lifecycle Marketing polled 1,000 people who have made an online purchase in the last 12 months to learn what motivates consumers to engage with retailers. When asked why they may stay subscribed to emails that they don't read, most people (42%) said it was because they scan the subject lines in their inbox to see which emails they want to open. Subject lines should be persuasive and summarise the contents of your…

Find out how Southbank improved their open and click-through rate with a simple email welcome sequence

First impressions in life are all important. This is certainly true in the world of email. Welcoming a new subscriber is a key point in a customer’s journey, and can be a substantial factor in their retention. At Southbank Centre, the UK’s largest arts centre, one of our challenges is around clearly communicating our vast and varied events programme. So what did we do? We sent a warm and welcoming email to those that signed up to our email list, either through our website or wifi. The first step in our strategy for a seamless email journey. Our messaging reflects the warm and friendly nature of our site. This is accomplished with the upfront greeting and upbeat copy to complement our newly introduced branding. Paired with…

Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times

Emails have been in place for around four decades now. It is a remarkably cost-effective way to build long-lasting relationships with customers and drive business growth. Marketers who can adhere to the principles of correct email marketing will surely be able to give more bang for the marketing buck. Here’re the top reasons why emails reign the marketing world as a noteworthy medium.

Emails can be personalized for individual subscribers

Emails can simulate one-on-one conversation with your subscribers and impart a personalized experience to them. You can send real-time emails according to the triggers such as website activity, past purchases, cart abandonment, etc. It facilitates “marketing trinity”, that is, sending the right message (offer) at the right time to the right person. See how ASICS sends an interesting cart abandonment email to…

Use these 11 classic techniques to boost email engagement

Is a bottleneck breaking the momentum of your emails? It’s time you rethink your email marketing strategy and create interesting emails that can get you better subscriber engagement. With 149,513 emails being sent each minute, standing out in the inbox is of utmost importance. Below, EmailMonks brings to you simple email marketing mantras that can help you to develop visually impressive emails for your subscribers all over the world. [si_guide_block id="5676" title="Download FREE Resource – Digital marketing plan template" description="Our popular marketing planning template built on the Smart Insights RACE planning system."/]

1. Use interactivity

According to State of Email Report 2018 by Litmus, interactive email design will be the top email design trend in this year. In addition to GIFs and cinemagraphs, email marketing has now transcended to hamburger menus, accordions, sliders, hot spots and search bar right in the email. 

2. Incorporate parallax…

Create a webinar email that encourages more sign-ups

When it comes to promoting your webinars, you just can’t beat email. We recently asked the live webinar audience how many pre-event promotional emails they send, and over 57% said they sent at least three. But, are they getting the most from those emails? On average, you have less than eight seconds to convince the reader that your message is worth spending time reading through all the way. How do you make those eight seconds work for you? These are the five elements of great event promotion emails:

1. Enticing subject line

Without a killer subject line, people may not even open your email. There is definitely an art and a science to crafting that killer subject line. The art lies in crafting a line that sounds cool enough to make people want to engage and read more. It should promise…