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Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years

As we are well into the New Year now, the entire email fraternity is looking forward to some exciting advancements in emails. Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years. With the emergence of innovations in the designing realms, the efficiency level of email marketing has nowhere to go but up. That said, let’s demystify the email design trends that will rock the email space in 2019.

1. APNG in email

APNG, an extension of the Portable Network Graphics format, provides support for animated images. APNG and GIFs are quite similar in that both are lossless formats. The main advantage of using APNG in emails is that it supports 24-bit colours and eight-bit alpha transparency. As GIFs…

With so many emails being delivered each day, how do you stand out and make your email count for your subscribers?

According to Radicati Group, the consumer and business emails sent and received every day will exceed 281 billion in 2018. This is expected to increase to 333 billion by the end of 2022. With so many emails being delivered each day, how do you stand out and make your email count for your subscribers? The answer is RICH MEDIA. [si_guide_block id="5508" title="Download our Premium Resource – Email marketing strategy guide" description="This comprehensive guide shows you how to take your email marketing strategy to the next level, covering a lot more than tips to improve your creative and copy, although we do cover this too."/]

What is rich media?

Rich media is a broad range of interactive digital media that show dynamic motion and make use of improved sensory features, such as audio,…

Chart of the Day: Why people aren't reading your emails but are still subscribed to them

The inbox of the average customer is a cluttered one. Every online store and brand they make a purchase from wants them to come back, meaning enticing offers, discounts, and sales are constantly being thrown at them. As a result, you may find the number of people receiving your e-newsletter and the number opening it are vastly different. Yes Lifecycle Marketing polled 1,000 people who have made an online purchase in the last 12 months to learn what motivates consumers to engage with retailers. When asked why they may stay subscribed to emails that they don't read, most people (42%) said it was because they scan the subject lines in their inbox to see which emails they want to open. Subject lines should be persuasive and summarise the contents of your…

Find out how Southbank improved their open and click-through rate with a simple email welcome sequence

First impressions in life are all important. This is certainly true in the world of email. Welcoming a new subscriber is a key point in a customer’s journey, and can be a substantial factor in their retention. At Southbank Centre, the UK’s largest arts centre, one of our challenges is around clearly communicating our vast and varied events programme. So what did we do? We sent a warm and welcoming email to those that signed up to our email list, either through our website or wifi. The first step in our strategy for a seamless email journey. Our messaging reflects the warm and friendly nature of our site. This is accomplished with the upfront greeting and upbeat copy to complement our newly introduced branding. Paired with…

Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times

Emails have been in place for around four decades now. It is a remarkably cost-effective way to build long-lasting relationships with customers and drive business growth. Marketers who can adhere to the principles of correct email marketing will surely be able to give more bang for the marketing buck. Here’re the top reasons why emails reign the marketing world as a noteworthy medium.

Emails can be personalized for individual subscribers

Emails can simulate one-on-one conversation with your subscribers and impart a personalized experience to them. You can send real-time emails according to the triggers such as website activity, past purchases, cart abandonment, etc. It facilitates “marketing trinity”, that is, sending the right message (offer) at the right time to the right person. See how ASICS sends an interesting cart abandonment email to…

Use these 11 classic techniques to boost email engagement

Is a bottleneck breaking the momentum of your emails? It’s time you rethink your email marketing strategy and create interesting emails that can get you better subscriber engagement. With 149,513 emails being sent each minute, standing out in the inbox is of utmost importance. Below, EmailMonks brings to you simple email marketing mantras that can help you to develop visually impressive emails for your subscribers all over the world. [si_guide_block id="5676" title="Download FREE Resource – Digital marketing plan template" description="Our popular marketing planning template built on the Smart Insights RACE planning system."/]

1. Use interactivity

According to State of Email Report 2018 by Litmus, interactive email design will be the top email design trend in this year. In addition to GIFs and cinemagraphs, email marketing has now transcended to hamburger menus, accordions, sliders, hot spots and search bar right in the email. 

2. Incorporate parallax…

Create a webinar email that encourages more sign-ups

When it comes to promoting your webinars, you just can’t beat email. We recently asked the live webinar audience how many pre-event promotional emails they send, and over 57% said they sent at least three. But, are they getting the most from those emails? On average, you have less than eight seconds to convince the reader that your message is worth spending time reading through all the way. How do you make those eight seconds work for you? These are the five elements of great event promotion emails:

1. Enticing subject line

Without a killer subject line, people may not even open your email. There is definitely an art and a science to crafting that killer subject line. The art lies in crafting a line that sounds cool enough to make people want to engage and read more. It should promise…

What does your email font say about your brand?

No email marketer EVER says, “I am happy with my email design and the ROI it brings.” Because the day you say so, you stop being successful.  From start to eternity (and even beyond) email marketers are in constant search for something new to delight their subscribers. Right from experimenting with an embedded video to including certain interactive elements, email marketers are looking for the next best thing. But in the quest for finding the “next best thing”, most email marketers oversee the potential of experimenting with colors and fonts or say typography in emails.

How Fonts Can Affect Email Engagement – An Analysis

An email is made up of basically a header image, email copy, and footer. So in short, a combination (and appropriate placement) of colors, text, and images make an email interesting. While colors are based on the brand personality,…

Chart of the Day: To code or not to code? (Technology) - Part 3 of 6

We are now half way through our six-week series on email workflow. So far we have discussed Planning and Time spent on tasks. Last week I asked in a poll, "for each email that your company sends, which task takes you the longest?" View our results and find our which task takes you the longest. This week we will be looking at what companies mostly used for the creation of the emails. There are two options - you can either use an email template or use HTML and CSS coding from scratch. Firstly, let's look at what an email template is.

Email templates - what they are and why you should use them?

An email template is a pre-formatted and reusable HTML file. When you load the template, it…

What data science taught us about 211 email subject line phrases

Once you click the send button, your email subject line is the most important part of your campaign. This is a fact. Think about your own experience in the inbox. Mine is something like this: Look at inbox Look at sender name Look at subject line Make a decision whether or not to open it and read the content Your sender name is important as it conveys your brand value. But it’s not something you can change easily. Your subject line is important because testing and optimising them drives response rates like nothing else. But, there’s a common problem with subject lines. Dotmailer research reveals 26% of email marketer’s time is spent on email creative, 21% on deployment, and only 8% on testing. And, over 70% of email marketers don't split test their subject lines very often. Here’s the thing: if people don’t open…

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