Retail store techniques to meet shopper expectations
What are consumers expecting from experiences created by retailers in the UK and USA, and how are retailers satisfying their needs for the ultimate sale? Consumers in the UK and those across the pond are looking for the best offers, a rewarding in-store experience and a high level of customer, which is what we would expect.
It's interesting though that the differences are around stock/production information; 52% of American consumers feel let down compared to 28% in the UK.
So what should retailers be offering their consumers, if it's not already in place? The research highlights tactics such as consistency of prices across channels to reinforce trust and displaying real-time information.
The full In-store retail report can be accessed from Displaydata.
For more on creating in-store digital retail experiences see this post on in-store digital retail experiences and our Expert member guide to reimagining the retail digital experience by Tery Spataro.