eCommerce has been a booming sector for several years now. The good news is that isn't about to stop. Global retail sales are expected to almost double between now and 2019.
However if we look at the data for established markets like the US, we see a less exciting picture. eCommerce will still grow, but the growth has pretty much plateaued. The big growth is in emerging markets, and China with over 1 billion people is the biggest emerging market of them all. Chinese eCommerce sales are already enormous yet are predicted to more than double between now and 2016. This will present enormous opportunities to international eCommerce businesses. That said, China is a tough market to crack so don't rush off too fast to established a Beijing office. Dip your toe in before taking the plunge.
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
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