Limited Time Offer: 50% off Individual Membership*

Transform your marketing and develop your career in digital

Keep up-to-date and learn new skills to develop your professional career with a complete system of information-packed guides, templates, micro e-learning courses, and a personalized learning plan.

Learn More

*New Individual Annual members only. Valid until 31st August 2019. Read More... Terms and Conditions This offer gives you 50% off our RRP price of Individual Membership (12x monthly payments) subscription. Membership must be paid in full upon sign-up for the year ahead and gives you unlimited access to all individual-level resources. Membership renews on the anniversary of your purchase and remains the same price for every consecutive year you remain a member. If you choose to cancel your membership, or let your membership lapse, we cannot guarantee the same offer. Offer ends 31.08.19. New Individual annual members only.

August promotion 2019
7 day money back guarantee

Offer ends in:

:::
Explore our Email Marketing and Marketing Automation Toolkit

It takes five purchases for a customer to become loyal

By James Story 04 Oct, 2018
Essential

Chart of the Day: Brand loyalty is alive, but customers have expectations

Everyone wants to create brand loyalty with their customers. It means that you’ve become a go-to brand for their needs and that customers will choose your products over competitive offers and sometimes technically-superior models from other brands.

Nintendo is one of the biggest companies that rely on brand loyalty. They’ve rarely had the most powerful games consoles on the market (Sony and Microsoft constantly duelling for that honour), but Nintendo fans know that Mario and Zelda titles are only available on Nintendo consoles, so they remain loyal. I will personally ride for Nintendo to the end of my days thanks to their great games I have enjoyed throughout my life (even if they also made the Wii U).

While brand loyalty is a goal for many retailers, it can be tough to know just how many purchases it takes from a customer to become a ‘loyal’ one.

brand loyalty graph

Marketing cloud platform Yopto conducted a national survey of American shoppers’ attitudes towards customer loyalty and found that it takes most shoppers (37%) five purchases to consider themselves brand loyal.

Diving into what motivates them to make a purchase, the biggest factors were fair pricing (65%), free shipping (61%), and online reviews (57%). Of course, customers also want their brand loyalty to be rewarded, with more frequent discounts (71%) and free shipping (58%) being note-worthy expectations.

Of course, there are ways you can facilitate customers reaching the five-purchase milestone, such as offering a discount on future purchases or closely associating multiple products together (a common tactic in cosmetics). But brand loyalty is not a sign that you can rest on your laurels – each one of your competitors is trying to sway potential customers with introductory offers and rewards. Keep rewarding loyal customers with exclusive offers and content they stay with your brand for the months, or even years, to come.

By James Story

James Story has worked in the world of digital marketing since 2014 as a content and online PR executive. Specialising in content creation, he has been part of award-nominated projects and instrumental in the creation of content hubs. With a passion for the written word and an eye for detail, he is currently the Content Manager & Data Analyst for all of Smart Insight's resources. You can connect with James on LinkedIn

Start the discussion on our community and social networks

Turbocharge your results with our

Email marketing and marketing automation Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Customer relationship management?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts