The importance of social media to customer service has been highlighted through 2013. Marketers are seeking to deliver a positive customer experience, but if there is a problem, to use social media to react quickly and transparently to complaints, as well as using analytics to track and respond to customer behaviour and predict problems before it's too late!.
Exact Target have recently created this infographic based on the results from research from the University of Florida. They segmented these Social Media Complainers into 5 types. The infographic gives ideas on how to treat these types of disgruntled customers differently, if you can recognise them.
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