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Justifying investment in content marketing [Infographic]

Author's avatar By Susanne Colwyn 16 Aug, 2013
Essential Essential topic

Convincing your boss to invest in content marketing

2013 is the year for 'content marketing', but as marketers we still need to work hard to convince the budget holders or our bosses to invest time and resources in this area?.

Whether it's sharing content, curating it or interpreting it?  FatJoe have highlighted some statistics (from secondary research), to support your business case in their Infographic.  

Could these stats convince your boss or budget holder?

  • 61% of consumers more likely to buy after reading custom content
  • 90% of consumers find content useful
  • 67% of companies with a blog generate more leads than those without.

Check out our guide and template to making the business case for investment in digital marketing for a more quantitative approach and how to win the emotional arguments too.


If you're not sure where to start with your content strategy, read our Smartinsights Content Marketing Guide and Stephen Bateman's short blog post on how to integrate content marketing with your social media marketing.

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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