E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in
Channel loyalty doesn’t exist; buyers check different channels before they make a purchase.
Even with promos, they still compare offerings. Take Amazon prime day for example. Some 76% of shoppers plan to visit other channels before making a purchase. Around 46% of them compare prices at Walmart, 40% use Target, 39% try brand websites.
E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in. Multichannel marketing involves promoting and selling on every channel that your customers can interact with you on.
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Chart of the week: 25% of UK shoppers polled by RetailX have reduced or completely stopped shopping 'in person at physical stores' while 5% report a temporary increase
Data gathered by RetailX, on Wednesday 11 March, indicated some small but significant changes in customer behaviour due to growing Covid-19 concerns.
As well as a reduction in shopping in person, the report found the UK public already cutting down on leisure activities, eating out and attending large work-related events.
Moreover, following the Prime Minister's new Coronavirus approach outlined on Monday 16 March, we are currently witnessing increased changes to online and offline consumer behaviour.
Consumer analytics are only as useful as the context we afford them. This same group of 1,000 UK participants was also asked about current online shopping habits. Over 95% report shopping…
Depending on what business you’re in, typically anywhere from 2%-15% of your online visitors convert into customers. That means 85%-98% don’t. So, wouldn’t you like to know why?
You can, by gathering some critical customer feedback with some very affordable methods and tools. Best of all, all of these analyses can be done for less than $1000 (USD).
I call this ‘taking the pulse’ of your prospects and customers — from two angles, and using multiple methods. By two angles I mean doing both quantitative and qualitative analysis. And the methods include:
Reviewing your analytics data
Reviewing your visitor clickstream data
Gathering ‘voice of customer’ data
Running an eye-tracking study
Launching a one-question poll
Getting expert conversion review
Why so many methods? Well, your medical doctor doesn’t just check your blood pressure, then say, ‘OK, we’re done,’ and send you on your…
Hiding negative reviews does not breed respect. Instead, a mix and match of positive and negative reviews help build trust and credibility for your brand.
Negative reviews are frowned upon by businesses, so much so that 87% of them don’t take any pains to address negative reviews, not even for their most popular products.
Businesses might even protest that they are not in the wrong for ignoring negative reviews, that negative reviews showcase the company in a bad light.
But for all the notoriety associated with negative reviews, it’s worth keeping in mind that 5x more buyers seek out negative reviews over positive ones for the purchase of goods and services. On top of this, addressing negative reviews might miraculously change an upset customer into a happy one.
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How to outline to customers how their data will be used as part of your marketing strategy
The data we capture and collect has become a highly valuable and important part of what we do as marketers. As we’ve become increasingly connected online, marketers’ ability to collect vast amounts of data has skyrocketed to the point where we now have new and unprecedented opportunities to organize data, build marketing technology stacks and shape strategies to target consumers more effectively.
Whilst the collection of data has many benefits - from personalized content experiences to accurate analysis of consumer behaviour - it has also proved problematic. The Facebook/Cambridge Analytica scandal and Marriott International data breach are notable examples of where personal data has been used without people’s knowledge or consent. Aside from these headline stories, over the last decade, in particular, brands have been taking advantage of the lack of regulation to auto-opt users…
When you’re running your online store with WooCommerce, getting GA to track the right data can be a bit of a hassle
As a cybernaut (great word, huh?), you probably feel like you don’t need yet another motivational quote in your life - if you’ve spent any time on Instagram recently, you understand where I’m coming from - but as a marketer or entrepreneur, you know these particular words ring true.
To do this "measuring" thing properly, we tend to follow the same recursive loop:
Set a goal
Collect data via analytics tools
Use that data to set a benchmark
Implement a strategy to achieve the goal
Track those metrics to measure progress towards the goal
Find areas for improvement
Make changes to your strategy
Rinse and repeat
The most common analytics platform used by marketers for step two of that process is Google Analytics (GA). GA is wonderful because it’s comprehensive,…
Customers are not only looking for a great product or service but also the most convenient and appealing way to get it - ie, mobile apps.
So, there’s no uber to take you to your destination; no Google Maps to help you find the way; no Zomato to satiate your cravings, or no Amazon app to order that item in your wishlist.
How does that sound? Scary?
That is the magnitude by which mobile apps have consumed our lives.
In recent times, we became dependant on our apps for pretty much everything.
But why did the transition happen? If most of the things that a mobile app does, can happen via a website too, then why have apps taken the front seat?
The answer is simple - convenience.
[caption id="attachment_149453" align="aligncenter" width="640"] [Image Source][/caption]According to Walker study, it is…
When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on
Whatever type of business you have, as long as you have an online presence, you need to carefully track your analytics. When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on. This will help you understand what marketing strategies are actually working, what makes people want to buy from you, as well as how to improve your sales, acquire more customers and cut down on customer acquisition costs.
But while there are numerous similarities between e-commerce analytics and the analytics used by other types of businesses, e-commerce companies have their own particularities and needs – in other words, you need to monitor more metrics in order to grow your online business.
In this blog post, I’m going to share some of…
Chart of the Week: 97% of consumers have abandoned a purchase because the service wasn’t convenient enough, showing that e-commerce needs to compete on more than price.
Convenience is the backbone of e-commerce and a huge reason that online shopping has boomed over the last few years. Shopping online offers the convenience of purchasing items when and where it suits you, via a payment method of your choice while also having your item delivered via a method that suits you.
It’s no wonder then that convenience is changing the way people shop and how they view certain shopping options, as the National Retail Federation’s latest research shows. This is why e-commerce brands need to consider more than the quality and price of the products they are offering when it comes to showcasing their proposition.
Inconvenience causes cart abandonment
When it comes to the most important things to consumers when online…
Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind
Lee Atwater is attributed as saying, 'perception is reality.' This is never truer that in the world of marketing in general, and Offer pages in particular.
By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind. The better you can do this, the higher your Average Order Value (AOV) will be - and higher AOVs translate into a higher revenue per visitor (RPV). Best of all, doing this requires only a bit of extra time and cost.
Pricing by stage of customer journey
If you’ve been doing digital marketing for some time, you know the buying stages by heart: Awareness, Consideration, Decision, Action. While your prospects don’t always…