The implications of GDPR are looming, but is your company ready for the European change?

With new GDPR regulations to be effective from May 2018 - it's a topic on every email marketer's mind. But what is your company doing to prepare for this change? The Smart Insights team would really appreciate it if you could contribute your companies readiness for GDPR (which comes into force in May 2018). Please take the poll below: Is your company GDPR ready? If you can't see the poll but would like to contribute, please vote directly here. We will be soon releasing a new guide on GDPR, by our Email Marketing Manager, Kim Greenop-Gadsby, which details who and what it affects, steps to prepare for GDPR, a practical GDPR checklist, practical implementations of data collection and examples of poor judgments by companies that have panicked about GDPR. Keep an eye on our content so…

10+ sites that are useful for keeping up-to-date with marketing, which do you prefer?

Staying up-to-date and constantly learning is vital in marketing, particularly since so many of the digital marketing platforms like Facebook, Google and LinkedIn are moving targets, with updates every week it seems. There is always a new update, a new tool to use or a new way of innovating your marketing practices. It begs the question of where is the best place to stay up-to-date, where do you find out about the latest changes to social media platforms or Google algorithms. At the same time, we need to review new communications strategies, for example, those made possible by inbound and content marketing, marketing automation and artificial intelligence and machine learning.

What sites do you use to keep your marketing knowledge up-to-date?

Regular readers of Smart Insights will know that we look to alert readers to the biggest changes which could benefit your…

Does your organisation have a clearly defined digital marketing strategy?

Our survey of digital marketers this year found that many businesses still aren't taking a strategic approach to digital marketing. In our Managing Digital marketing research in association with the TFM 2017, we asked last year 'Do you or clients have a digital marketing strategy", and only half of the respondents said yes! This year we wanted to see if people are getting better at thinking strategically about their digital marketing objectives and putting that strategy into action. We asked anyone who works in digital marketing to take our survey on managing digital marketing, which we ran in partnership with TFM and the eCommerce expo. We got over 750 responses to our survey, so thanks to those who took part! Here are the findings from this year's survey:

Is a digital strategy essential?

So, 49% of companies are working…

5 reasons why you don't and 10 reasons why you could

Surely it's obvious, with today's digital marketing platforms like search and social networks, desktop and mobile web applications that you need a digital marketing strategy? I don't think so, the obvious isn't always obvious, or practical to make happen, or even considered necessary. So, a couple of weeks ago we asked readers of SmartInsights.com whether their company, or if they work for an agency or are a consultant, their typical clients have one. These are the shocking? results... Thank you if you voted or shared this post, we had around 110 responses, so a fair number, although we have no sample frame of who since it's just an informal poll. As I suspected, there has been little change since we asked the exact same question back in 2010 as the chart below shows. This suggests that…

What do you think are the worst mistakes in website design today?

I'm a firm believer that one of the best ways to learn effective digital marketing is to review examples of good practice in digital marketing from other companies - like this example of good practice in landing pages. But we can also learn a lot from mistakes that are commonly made. I hope the Smart Insights blog can help marketers avoid the time,money and stress involved with these mistakes by getting digital marketing right first time or fixing problems which mean missed opportunities. So what are the worst mistakes? Well, last week I gave a choice of 10 and you kindly gave me your view on the worst. This is what you thought:

Well we've got a clear winner which is the main customer journeys / next steps unclear.…

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Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
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  • FREE alerts on the latest developments