10+ sites that are useful for keeping up-to-date with marketing, which do you prefer?
Staying up-to-date and constantly learning is vital in marketing, particularly since so many of the digital marketing platforms like Facebook, Google and LinkedIn are moving targets, with updates every week it seems.
There is always a new update, a new tool to use or a new way of innovating your marketing practices. It begs the question of where is the best place to stay up-to-date, where do you find out about the latest changes to social media platforms or Google algorithms.
At the same time, we need to review new communications strategies, for example, those made possible by inbound and content marketing, marketing automation and artificial intelligence and machine learning.
What sites do you use to keep your marketing knowledge up-to-date?
Regular readers of Smart Insights will know that we look to alert readers to the biggest changes which could benefit your marketing. But we're certainly not the only site that updates their content regularly, covering new and exciting updates. Here we've picked 10 sites we think are really useful for keeping marketers up-to-date with both platform trends and strategic innovations, but we would like to know which sites you think are most useful too.
Please choose all sites you use regularly to keep up-to-date.
Please submit your answers here, if you can't see the poll - it's a glitch we're working on!
If we've missed your favourite, or most helpful, site off our list we'd be interested to share and check it out. Let us know by filling in the 'other' section or tweet us @SmartInsights to let us know your thoughts.
Using the sites we monitor, a reminder to members that we update our Digital Media Cheatsheet monthly.In this download we cover the latest changes in Facebook, LinkedIn, Twitter, Youtube, SnapChat, Google+, Pinterest, PPC changes, SEO (organic search) and Google Analytics.
Plus, as a bonus, here's a great new option for keeping up-to-date: Zest - an aggregator of digital marketing news and advice where you use tags to manage your updates. It's the most popular tool across the Smart Insights team.
By Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
Digital marketing strategy and planning Toolkit
Turbocharge your results with this toolkit containing 11 resources