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What is your biggest skills gap?

Author's avatar By Carolanne Mangles 03 Jul, 2018
Essential Essential topic

Take our short poll to share which skill you need to improve most within the year

This month we're focusing our content on Digital Marketing skills and careers development. As a marketing advice site, we're always creating new resources to help marketers plan, manage and optimize their digital strategy and channel specific tactics. We 20 toolkits spanning from digital marketing strategy and planning, campaign planning to B2B, Agency and much more.

However, to understand what is needed and where marketers need to spend time improving, we need to know what areas of digital marketing are the weakest within companies and personal skills.

To help us understand the skills gap in 2018 please choose the 3 skills which you most want to learn in the year ahead which are also important to your business.

If you can't see the poll, please click here to complete the poll.

We'll be sharing our findings at the end of the month and in our bi-weekly newsletters that all members receive. Sign up as a free member to receive the latest digital marketing advice and the results of our poll.

Our newest resource, Marketing careers, and digital marketing skills development workbook, shows you how to map out your personal short-term and long-term goals, become more productive in your day-to-day work, identify your key motivators, analyze your digital marketing skills, how to leverages your strengths, and understand the different paths you can take to reach your goals.

Author's avatar

By Carolanne Mangles

Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.

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Structuring digital teams

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