Deep linking is an effective way to drive consumers to your app, improving user acquisition and user retention.
Consumers are using mobile phones for just about everything nowadays, which makes deep linking a beneficial strategy for you to use. Deep linking is a way to drive them back to your app. It provides a strong partnership between developers and mobile marketers in order to improve user acquisition and user retention.
When you think of deep-sea diving, what comes to mind? You are in an ocean of darkness, away from the surface, heading down towards the bottom - your actual destination. However, when you have no sense of direction, you can easily get lost or get distracted while taking in the beautiful marine life.
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Make sure your content connects when you’re working in niche industries
Content is king – even in niche markets. But when it comes to those industries where technical terminology, tight regulations, limited audiences and often uninspiring details are the realities of a marketer’s routine, creating that content can often seem an insurmountable challenge. Whilst the digital marketing conferences showcase outlandishly creative case studies from exciting FMCG brands, there you are, trying to sell that much less exciting thing that you are selling.
So how do we, as marketers in niche environments and complicated product areas, create the content that stands out from the crowd to engage our target audiences and, above all else, delivers that return on investment? What shape does our strategy need to take in order to prove the value of content marketing in niches where, in many cases, the freedom to create that content, the demand to receive it…
As consumers are offered more, they also demand more from brands. Using AI strategically is the key to rise to that challenge.
Even successful brands know how hard it can be to reach their target audience at exactly the right moment with exactly the right message. Consumers just have too many ways to interact with your brand, ranging from their phones to their tablets to their laptops. They’re bombarded with messages on email, social media, and search engines.
It’s not surprising, then, that a study from Kantar found that more than half of consumers are totally apathetic toward advertising content and 70% see the same ads over and over again. A paltry 11% actually enjoy advertising. Your brand has to rise above all the noise in the marketplace to catch consumers' attention.
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The success of your video marketing strategy often lies in the details you overlook
No one would be surprised to learn that videos have become an essential marketing tool across all industries.
We’ve been experiencing sustained growth in demand for video content for quite some time now and you can see it all around. Consumers interact more with it, social platforms are switching to video-first approaches, and companies of all sizes are jumping onto the video bandwagon.
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Recent research projects that videos account for 78% of all mobile data traffic this year alone, a single data point on a…
Three tools and tactics to inspire 10x thinking
“Companies fail because they do the wrong things or they aren't ambitious, not because of litigation or competition” - Larry Page, Google, 2013
The ability to innovate is one of the most important tools that any business has at its disposal. Whilst some businesses will be more innovative than others, those that have the capacity to innovate and evolve give themselves the best opportunity to survive in a constantly changing world.
Google, currently the third-largest company in the world by market cap, is also one of the most innovative. Since its launch in September 1998, Google has developed a culture of innovation that is based on the concept of 10x thinking, i.e. ideas that lead to 10-fold improvements rather than the more typical 10% improvements.
The way Larry Page (Alphabet/ Google’s CEO) sees it, a 10% improvement means you're doing the same thing as everybody else.…
How to create a Google Shopping strategy to generate as many leads as possible
If you’re a retailer looking to sell as many products as possible, it makes sense to try and create as many leads as possible.
With more and more people shopping online, there’s never been a better time to look at options like Google Shopping. Google’s Shopping service is an effective way to garner more attention online and hopefully, drive sales.
If you’ve got a product to sell and you’re hoping to reach a wider audience and increase sales rapidly, here are 7 strategies to help you make the most of Google Shopping.
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1. Getting your descriptions right
When you’re selling a product, it’s…
There’s no more direct source when it comes to customer research than the human brain and the physiological signals it gives out as it experiences things
One truism that I’ve learned over my years in digital marketing: the closer to the ‘source’ of what you’re measuring, the better data you’ll get. When it comes to customer research, there’s no more direct source than the human brain and the physiological signals it gives out as it experiences things.
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While some amazing brain scanning technologies have emerged recently — such as functional magnetic resonance imaging (fMRI) and positive-emission tomography (PET) — these tools are intrusive and expensive, and thus beyond the reach of most digital marketers.
So here I’ll take a pragmatic approach. I’ll share five awesome and affordable…
Content hubs help you solve the problem of related content being disconnected across your site and can help grow your organic rankings for target keywords
You may not be familiar with the term “content hub,” but you’ve likely heard of the concept by some other name. You may have heard it referred to as a “topic pillar” or perhaps a “content cluster,” but what you call it doesn’t really matter.
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Content hubs help you solve the problem of related content being disconnected across your site and can help grow your organic rankings for target keywords. Beyond this, content hubs can help you increase your on-site conversions and goal completions.
What is a content hub?
…
One of the fundamentals of your SEO strategy should be keyword research, for which you need a keyword tool. Here are seven of the best, plus three to help with YouTube SEO
SEO is a complex job. There are lots of things to do to get it right, including tags to optimize, backlinks to build, and so on. Yet you can make an argument that the most challenging part of the process is keyword research.
Keyword research is the foundation of all successful content creation. Think of keywords as the poles upon which you pitch the tent of your content. Once you find the right keywords, you’ll be able to create content that ranks.
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14 ways to segment your target audience for effective e-commerce personalization
As defined by Smart Insights, segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers. The result is to give better response rates to these communications.
In the marketing arena, personalization is a term often misused for segmentation. Personalization and segmentation, while both valuable tools for marketers, couldn't be more different.
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The personalization v segmentation debate
Segmentation is grouping customers together according to identifiable characteristics. Often, these are demographic characteristics such as age, geography, gender, favourite brand or AOV.
Personalization is the optimizing of experiences and messages to individuals themselves — not the group they…
