Social Media Essentials: What's new in social media this week?
Spotlight Story: Twitter has started testing a feature that enables longer messages
Have you ever been in the middle of a Twitter conversation, but you can't fit everything you have to say into the 140 character limit? Twitter have looked at this limitation of Twitter compared to other social networks and have started testing how to make what they call a 'tweet storm' easier for its users - it's a strange name. The feature will allow you to chain tweets together into a cohesive message. So, instead of posting tweets into separate tweets, you can tweet them all at once. The example they give isn't great...
By introducing this feature, Twitter is making sharing expanded thoughts more accessible to everyone. For those of us who have a lot to…
We talked to Michael Goldberg to find out how he ensures content quality on a global scale and its impact on ROI
We still often hear marketers say the truism "content is king". We know it is important to marketing and communications for many businesses, but there is the question of how it can be managed strategically, particularly in a large global business.
In this interview, we're fortunate to be able to learn from Michael Goldberg, a marcomms professional who is responsible for content marketing strategy at Dun & Bradstreet, a global B2B Brand.
We're featuring this interview from Michael, since he is a keynote speaker alongside other global managers implementing Digital Transformation at the Marketing Leadership Forum.
Content marketing can be one of the most powerful marketing techniques for online digital brands (organically or paid) if done properly and evaluated correctly. By…
How Google’s Data Analysis Suite Could Transform Your Digital Marketing Strategy
If you run a website or blog and haven’t heard of Google Analytics, then prepare yourself for a whole new world of possibilities! Google Analytics carries on the company’s proud tradition of providing best-in-class tools for web designers and developers and giving those users the guidance they need in order to maximize their potential. If Google Analytics is not installed on your website or blog then get on it now! Seriously; Google Analytics is a tool that no serious website owner should be operating without.
What Does It Do?
Among its many functions, Google Analytics gives you a quick, easy, and mostly automatic way of finding out the vital statistics of your site. For example;
How many visitors your site receives over a given time period?
How many visitors to your site are unique and how many of them have visited…
Chart of the Day: 2017 global email benchmark report
It's that time of year!
We have up-to-date email marketing statistics from the 2017 GLobal Email Bench mark Report from Sendgrid, best of all it's broken-down by industry. Here the statistics are taken from 2016 vs 2017 (although remember that 2017 isn't finished yet). But it does give a good indication of where we are in regards to industry standards. So, run your reports and see where you stand against the industry standards.
So, fire up your ESP, run your reports and see where you stand against the industry standards. You could be doing better than you think. If not it could be time to make all those improvements you've always wanted to make.
[table id=28 /]
Source: 2017 Global…
10 useful tips for writing copy for businesses to increase the conversion rate of your website
B2B copywriting is a different ball game to B2C copy, but a lot of the same principles apply. If you're writing to appeal to other businesses, then you need to look into creating a cohesive strategy that really brings in the business. If you're looking to improve your ROI, here 10 tips that will get you started.
1. Review your analytics
Look at what's already on your website. What's the data that people are returning to again and again? What pages aren't being visited? You can get a great idea of what other businesses want by looking at your analytics. From this data, you can create a new strategy to draw them in.
2. Avoid the hard sell
The hard sell may have worked once upon a time, but nowadays it just doesn't fly. No one wants to…
Catch up on whats been happening at Social Media Week London 2017 and learn social media trends for 2018
Social Media Week London is a three-day conference that focuses on the latest trends in communication, engagement, VR, Mobile, influencer marketing, and of course social media. SMW London holds over 50 sessions and workshops, with brands such as Buzzfeed, Facebook, and ITV.
Over the next three days, I will be keeping you all updated on what’s happen and the key take aways from each talk. Check back each day for an overview of the day's talks and trends.
Day 1
The Speed of Feed, Facebook
The day kicked off with Kat Hahn, from Facebook who focused on 'The Speed of Feed'. She first pointed out that we scroll through 300 feet of content per day. How can brands start building ideas that work for the speed of feed? She suggested there are three…
Chart of the day: Youtube remains the main distributor channel to enhance engagement rates
Looking into the future, it is important that companies have a clear digital plan entering 2018. With a multitude of different platforms at every marketer's disposal, it can be challenging to know which ones need the most attention to connect with potential customers.
However, there are some channels and media that cause the biggest disruption for marketers and their efforts to get their brand noticed.
When we asked respondents about future disruptors to their busi- ness, people across the globe cited the current political landscape as a source of disruption in their jobs. For the rst time, we received a multitude of references to current events: Brexit, the current U.S. administration, economic crises, world politics, and even a call-out on currency uctuations in South Africa. For business leaders, uncertainty and fear in the political and…
Twitter has started testing a feature that simplifies your tweetstorms
Have you ever been in the middle of a long winded Twitter rant but you can't fit everything you have to say into the 140 character limit? Twitter understand your pain and have started testing how to make a tweetstorm easier for its users. The feature will allow you to chain tweets together into a cohesive tweetstorm. So instead of posting tweets into separate tweets, you can tweet them all at once.
By introducing this feature Twitter is making sharing expanded thoughts more accessible to everyone. For those of us who have a lot to say or a business sharing breaking news, this will allow you to tweet quicker and share content cohesively.
TechCrunch believes:
By launching a tweetstorm button…
An increase of touchpoints has made it harder to tell what drives customers to purchase
Digital advertising used to be so simple. Marketers would place an ad in a premium spot on an affiliate platform, leading the customer to see the ad, click the ad, and be converted. The well-known click-based attribution model let marketers accurately track that short and sweet customer journey with ease. However, a recent survey by Qualtrics and AdRoll shows that while 65 percent of marketing professionals still use single-click attribution, 57 percent want to toss that model out the window.
Their reasoning is simple: The digital world has gotten more complex, and so has the customer journey. Customers don’t just search for a product, click an ad that comes up, and convert, so relying on the old single-click attribution model is a good way to lose customers and market share.
Digital platforms that marketers use to engage…
Chart of the day: 44% of people use social media as their news source
Many blame Millennials for the decline in newspaper readership. It's not that millennials are not interested in the news it's just they consume it different compared to baby boomers and some Gen Xers do. Instead, they use social media to keep up with the news. It has been reported that 60% of millennials say they come across news when they are engaging in other activities, often on social media.
Global Web Index studied 25 of the top online news publishers to see how we consume news in 2017. They found that 44% of internet users say they have seen their stories or videos via social media in the last month.
As the time spent on social media increase YoY this was bound to be the natural progression of where we look for news. Social media…
