Many blame Millennials for the decline in newspaper readership. It's not that millennials are not interested in the news it's just they consume it different compared to baby boomers and some Gen Xers do. Instead, they use social media to keep up with the news. It has been reported that 60% of millennials say they come across news when they are engaging in other activities, often on social media.
Global Web Index studied 25 of the top online news publishers to see how we consume news in 2017. They found that 44% of internet users say they have seen their stories or videos via social media in the last month.
As the time spent on social media increase YoY this was bound to be the natural progression of where we look for news. Social media allows for real time updates and interaction, for many news on the TV or radio is not enough. We want to be able to interact and discuss with others on our social networks.
By Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
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