We have up-to-date email marketing statistics from the 2017 GLobal Email Bench mark Report from Sendgrid, best of all it's broken-down by industry. Here the statistics are taken from 2016 vs 2017 (although remember that 2017 isn't finished yet). But it does give a good indication of where we are in regards to industry standards. So, run your reports and see where you stand against the industry standards.
So, fire up your ESP, run your reports and see where you stand against the industry standards. You could be doing better than you think. If not it could be time to make all those improvements you've always wanted to make.
| Average Email Engagement Rates | 2016 | 2017 |
|---|---|---|
| Monthly Send Rate | 9.8 | 8.1 |
| Unique Open Rate | 14.2% | 14.6% |
| Open Rate | 27.3% | 30.6% |
| Unique Click Rate | 1.9% | 1.7% |
| Click Rate | 2.8% | 2.5% |
| Unique Click-to-open | 13.6% | 11.6% |
By Kim Greenop-Gadsby
I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
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