The Basics Of SEO Copywriting: How to write for search engines and get more traffic
Once upon a time, people were the only possible intended audience for a piece of writing. Sure, you could run it by your dog for a bit of creative input, but his opinion was rarely useful, and invariably involved the addition of ‘woofs’ at inappropriate points.
Now we write for machines as well as humans. Not as all-powerful overlords (well, maybe a little), but as gatekeepers determining what content is worthy to be seen by their fleshy counterparts.
Before you can get your content where it can do some good – in front of your customers' eyes - it must first be judged and assigned a ranking. This ranking shows how relevant the search engine thinks your web page is for the search term that has been entered. And it determines when your web page will be shown,…
Helpful tips for jobseekers looking to break into tech
The future of the tech industry is as promising as ever—and it bodes well for today's job seekers. In 2015, the United States created roughly 6.5 million jobs in the tech industry. Recruiters predict that IT jobs will continue to grow by up to 22% through the year 2020.
While Silicon Valley in California is considered as the home of the main tech startups, other cities like NYC also have a consistently growing tech industry. In fact, New York outpaced Silicon Valley regarding growth with a 33% increase in tech jobs since 2009.
Source: Business Insider
Despite the ongoing rise of tech jobs, millennials and members of the “Gen Z” are faced with one dilemma—competition.
Tech startups know that, if they want to keep up with today’s level of competition, they…
The average number of connected devices per consumer is 3.64
When we think of communicating with consumers through digital devices we know that mobile devices have become far more important in recent years with many businesses seeing more than 50% of consumers website sessions on mobile devices. This growth has led to the 'mobile-first' philosophy, yet we should remember that consumer usage is more complex than this. Many consumers and households are multi-platform, using a combination of smartphone, desktop and tablet devices.
This ownership is shown by this 2016 data which shows and average of nearly 4 devices per person. So typically that will be desktop, phone, tablet plus other devices such as connected TVs or consoles. Another survey by Pew Internet showed that 36% of Americans own a desktop, tablet and smartphone.
So a clear implication of the…
Cadbury smashed its campaign targets and enhanced engagement by betting half its digital budget on Snapchat
With pressure on ad budgets, deciding where to spend your marketing dollars is as tricky as ever. When it comes to FMCG brands, TV is still often seen as the safe bet, the 'no one gets fired for buying IBM' option. But primetime TV slots are expensive and harder to quantify in terms of value when there are only ratings measures without direct measures of response via engagement or clickthrough rate or conversions as available for online marketing. For this reason and to reach audiences who are online, many businesses who convert their customers online (eCommerce, SaaS, news sites, gaming etc.) have moved the majority of their ad budgets to digital formats in recent years. It's easy to see why. You can track links, measure traffic, work out the conversion rate and thus establish what…
Digital trumps offline when it comes to return on investment
A survey of 200 US retail marketing executives with the power to make budget allocation decisions shows their views of whether digital or offline channels give greater ROI. Over three quarters reported that digital channels gave them better ROI in 2016 than offline channels.
This is good news for digital marketers who can show their strategies and tactics are paying off, at least in the context of US retail. It's also good for those pushing their company to engage in a meaningful digital transformation program. This can be a useful top-level piece of evidence to build the case for greater spending on digital.
Source: Retailmenot
Sample: 200 US retail marketers
Date: July 2016
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In your mission to compete with the big guns, are you underutilizing these small business branding hacks?
When you’re trying to boost your online visibility, it’s hard to know what tools to use, what methods you should be targeting and how to effectively measure results, especially when you’re already consumed with the day-to-day operations of your small business. You’re also unlikely to have an infinite budget to allocate toward this. That, combined with the confusing nature of SEO, with loads of companies promising to get you to rank but few actually being able to deliver, can leave many small business professionals wondering what direction they should take with their small business SEO. Here are some common mistakes:
Not Being Specific About Your Market
It may sound counterintuitive when it comes to SEO, but it pays to tap into a niche.
Logically, you might think that ranking for as many different keywords as possible would…
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01 Aug 2016
A structured guide to improving leads and sales from your website
You'd think Conversion Rate Optimisation would a “no-brainer”. You can get more leads/sales from your website without spending extra money on marketing for new visitors. Sold. But it seems as if the jargon and complexities of analytics can get in the way of understanding approaches how to improve conversion rates.
To help demystify what’s involved with a structured approach to improving conversion, we’ve created a 6-step process, which is the foundation of all our client projects, dubbed Conversion Architecture. To help explain to non-specialists what’s involved in a typical conversion project, I’ll be sharing how we approach each step in a series of articles on Smart Insights.
In the first in this series, we'll cover Step 1 - Analyse
Step 1 Analyse
This is probably where most people start to get a glazed look…
