Content for social media success
Micro content, I keep hearing this term and thought it’d be useful to explore what it means; why content marketing is evolving and diversifying and what the practical applications of micro content are for marketing.
Essentially, micro content is as it sounds - short form content. Typically low cost, high value content appropriate to social channels. To all intents and purpose it’s social media content.
It’s not that detailed articles or long form, rich content are any less important, it’s simply a case of being relevant to the social media platform in question, and accessible to an ever detached consumer who’s on the move with a low attention span for your brand.
Social and mobile are leading the change
As the world shifts towards mobile devices, and accessing information via social networks on a mobile, micro content becomes a more important and…