In previous posts we have looked at how marketers can stay relevant by developing their digital marketing skills. Simon Swan asked Are you a T-Shaped Marketer? which is an interesting way of reviewing the depth and breadth of your digital marketing skills and I summarised another infographic showing how the modern marketer needs to be Part Scientist and Part Artist. We also interviewed online recruiters to find out what industries were looking for when employing digital staff and reviewed typical digital marketing roles in our marketing job descriptions outlines.
In this infographic, we look at social media marketing skills . This shows how soft skills such as listening, nurturing and patience are just as important as some of the hard, technical skills. We're not sure they need to be 'superpowers' though!
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Facebook has rolled out a new feature recently that's useful for Facebook advertisers to be aware of since it's specifically to help with boosting direct response.
You can now create ads related to posts that feature a call to action button. In its announcement, Facebook suggests CTAs advertisers may use are:
Shop Now, Learn More, Sign Up, Book Now or Download.
The feature is only available in Power Editor (the free Chrome app for Page editors) and it's well worth checking out. For those familiar with creating what I described in a previous post as "dark" (or unpublished) posts using Power Editor this is simply a new option to click through as part of that process. I'd certainly suggest testing posts with this new button rather than simply including the call to action within…
One of the key challenges in content marketing is being able to create enough great content. Great? OK, maybe that’s vague, I mean relevant, engaging and it works. Great means different things to a financial services company than say, a BBQ grill manufacturer, a basmati rice brand or sports clothing manufacturer.
The truth is we all have the same challenge when it come to content creation and content marketing - creating dull content is a choice, it’s your choice.
“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin
Use your imagination, take a step back and think about your target audience, not your brand. What your audience needs over what you want to promote. It’s this return to people where it get’s so much…
Recent research by IMRG and Capgemini on Ecommerce sales trends in the UK stated that 23% of all online retail sales in Q2 2013 came from mobile devices. And of these, tablets accounted for 85%. The dramatic headline was:
"Sales via Desktop flat-line as sales via mobile devices now account for all online growth"
However, an interesting turning point here is that, 2013 saw smartphones go through a greater rate of growth in terms of mobile transactions. This being the case, you will know that it has become critical for online retailers to optimize their e-commerce websites for mobile.
Here’s a list of issues to consider, or best practices, based on our experiences, that will help you provide a better shopping experience that meets the expectations…
The E-commerce/retail toolkit contains:
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