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Boosting Sales Conversion with Cart Abandon Emails [Infographic]

Author's avatar By Kath Pay 24 Feb, 2014
Essential Essential topic

Which factors are the main reasons for shopping cart abandonment?

Cart Abandonment specialists, Cloud.IQ have released a new infographic with some fascinating findings regarding how and why our customers are abandoning their purchases and how we can leverage this opportunity to generate more sales.

Some stats of interest:

  • 88% of online shoppers who abandon online purchases before completion are open to being emailed by retailers afterwards..
  • 35% actually say they will actively welcome these emails
  • For every £100 spent on driving customers to the site, only £1 goes into converting them

To see all the stats and the full infographic, view it here.



Author's avatar

By Kath Pay

Kath lives and breathes email marketing and devotes her time to developing customer-centric journeys using a holistic, multi-channel approach. Kath is internationally recognized as one the leading email marketing thought leaders and is CEO of Holistic Email Marketing. You can follow Kath on Twitter and connect on LinkedIn.

This blog post has been tagged with:

Retail cart recovery and basket abandonment programmes

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