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Fuelling Business Growth with Digital Marketing

Author's avatar By Dave Chaffey 28 Feb, 2014
Essential Essential topic

What’s New in Marketing? February 2014 roundup

Each month we look to keep the focus of our actionable advice from the Smart Insights blog on new approaches to grow business across the customer touchpoints of the RACE Planning framework.

In our roundup of marketing developments and advice from February 2014 we have a strong focus on how marketing can support growth across RACE starting with Growth Hacking and Fuelling Growth. I presented our research on approaches companies can use to fuel growth in my keynote this week at the Technology for Marketing and Advertising 2014 conference - the organisers made nice use of Storify for a summary of the event. We also met many Smart Insights members at our stand - it was great to chat to listen to feedback and get new ideas for content and services.

In the talk I couldn’t resist using the analogy of how Virgin Galactic propels itself to approach escape velocity (pretty amazing video) as it will for the first time this year with paying passengers.


PLAN: Digital marketing strategy and planning

  • Improving marketing using Growth hacking - we first introduced the concept of growth hacking and how it applied to marketing around a year ago. In this new post, Simon Swan explains four key steps to developing a growth hacking mindset based on the leading book on the topic.

Growth hacking review


REACH and ACT: Social media marketing

Social syndication

Luisa Milic, wrote a related article explaining best practices for social media monitoring

REACH and ACT: Content and Search marketing

CONVERT: User experience, analytics and conversion optimisation

ENGAGE: Email marketing and CRM

  • Integrating email into content marketing - Email marketing is a technique that has been used for far longer than content marketing as defined today. But the two should work hand-in-hand as Tim Watson explains in this post relating email marketing to our content marketing matrix.

Email content marketing

  • Applying Big Data to marketing - struggling to understand how Big Data can support marketing in smaller businesses? We asked marketing data management specialist Jim Roberts to explain the options for different types of data.
  • Email best practices 2014 - a really useful infographic helping email marketers review their use of email tactics based on new research from Pure 360 and PlanToEngage.

I hope this summary is useful to inspire ideas for your growth - personal or business!

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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