A tutorial on how to use Facebook's Power Editor
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook's own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it's a Chrome Extension.
It's not the most user friendly tool imaginable but there are plenty of online help articles and videos to help you. There's also a helpful Power Editor guide to download here.
Facebook Offers
I first wrote a simple guide to Facebook Offers last September. Since then the fees have gone up dramatically, so many will be asking what can we do to reduce costs and improve effectiveness?
One answer is to create your offer via Power Editor.…
8 hacks for common email tasks
In the spirit of working smarter, not harder, here are eight tools that can maximize your email marketing efficiency.
1. Scope - Go behind-the-scenes of an inspiring email
Have you ever wondered how that beautiful email in your inbox got so beautiful? Scope creates a web-based version of any email you choose and reveals its HTML source code, mobile rendering, and desktop and plain-text views.
The free tool, created by the email marketers at Litmus, comes as a bookmarklet and works inside supported email clients like Gmail. Open an email, click the Scope button in your bookmark bar, and start inspecting.
2. Premailer - Convert HTML design to email-ready inline CSS
The retro nature of email design—heavy on tables, blind to external…
Defining a structured approach for managing your online brand reputation
When you are running a social media campaign, or even in your day-to-day monitoring and community management, you will, of course, come across both positive and negative mentions about your brand.
Most of us know by now that ignoring negative comments never pays, and that not engaging with your fans is a missed opportunity.
Dell manages their brand via social, with a classic approach as outlined below:
So how should you deal with negative brand comments?
1. Firstly, it’s important that you find those comments in the first place. You should be monitoring conversation about your brand across the web. It’s the only way to know what is really being said about your business, to stop the spread of misinformation and to…
Insight from Connect2013 – the marketing roadmap and exploiting data in the right way for your business
Update 29 May 2013: Presentations now available: Volker Wiewer's and Herman Wimmer from Terradata
In previous years, Dave Chaffey has spoken at the eCircle conferences, but this year was different since eCircle is now part of Teradata .
In 2012 they acquired Ecircle and Aprimo of which Ecircle’s core business is email marketing solutions and Aprimo, Market Leader in cloud base integrated marketing solutions.
I attended to take a look at some of the latest approaches on ECRM/Marketing Automation/Email Marketing/Big Data and we will share some of the most useful Slideshares when they're available.
In the keynote, the VP of Teradata Ecircle Volker Wiewer along with International President Herman Wimmer gave their view on…
Yes 41 feature updates - here's our top 5 from the Google I/O announcements
Modern marketers have always had to take Google+ seriously, because of Google's dominance in Search. Yet, there are other reasons too... with the proliferation of Android users on mobile (now 900 million Android activations, up on the 400 million last year); Chrome with its 750 million browser users and now the reported growth of Google+ to 343 million users - there are more and more reasons to keep a very close eye on what Google are doing. Not to mention Google Glass.
It's always been tempting to just focus on Facebook and to a lesser extent Twitter for B2C social media marketing and advertising, and given that Facebook shrugged off rumours of Facebook fatigue with large user increases in 2012 (now over 640m users) it's still tempting to do so. Google+ is the second largest social…
Examples of how Facebook covers can be now used more for promotion
Did you know that companies can now use marketing messages and promotions on their Facebook page cover? This gives opportunities for front cover pages to become more engaging using offers and call to actions to fit in with their social media goals.
Looking to promote an event, run a competition, poll or coupon promotion? You can now promote it through your timeline cover alongside apps like Shortstack or other social media campaign tools). Remember though, that you should check the Facebook Page guidelines.
So we decided to review some Facebook timeline covers to showcase the different ways you can enhance your company page. Please share your views and other examples with us.
Next is an engaging page. They use their timeline to showcase their latest range of clothes, with competitions and very visual showcase…
How to benchmark your LinkedIn 'marketing funnel'
For B2B companies now realising the phenomenal lead generation opportunities offered by LinkedIn, a bigger question now looms;
“How do I optimise my presence to make it efficient and effective”
LinkedIn success requires an investment of time and resources
Jan Vermeiren’s Four steps to getting more from LinkedIn reveals the intensity of activity required to harness the valuable opportunities on this business network.
Reading through his Ebook, you can see the detail and granularity required to achieve success. It becomes clear that, as you adopt these best practices, LinkedIn requires attention. You can't just dip in and out.
Like all social media, you need to devote constant and focused attention if you are going to succeed in creating value.
Recommended Guide: Smarter LinkedIn…
Timeless tips for more engaging blog posts
We have given many recommendations on managing content marketing in posts and guides this year, including how to plan the content, be creative and allocate the resources to manage the content.
This infographic explains how to engage through copy. It highlights 3 main approaches to how to improve your blog by building a 'captivated audience': 1. Building your audience 2. Use social media to drive traffic to your blog and 3. Increasing your subscriber account.
The infographic is from two of our favourite blogs, Blueglass and Copyblogger. It gives a nice simple refresher. If you don't know these sites, they're worth checking out.
…
A briefing on this new branding feature in YouTube's "One Channel"
Viewers who are yet to subscribe to your YouTube channel and visit your channel page, can now be greeted by a video telling them why they should hit the subscribe button. This is an opportunity to show these potential subscribers what you do, and why they should sign up.
This new feature is just one part of the new “One Channel’ design that YouTube started rolling out in March 2013. The core benefit of this new design is that your channel will have a uniform look across devices. Other useful features include the ability to create playlists and the ability to link to associated channels straight from your channel homepage. The most exciting feature, as far as creativity goes, is definitely the trailer feature. Here's one nice example of a channel featuring it:
…
The Facebook Studio 2013 winners for marketing creativity in different business categories
This year, Facebook ran their 'Facebook Studio Awards' to highlight the brands who are leveraging Facebook well and executed creative marketing campaigns, without the use of paid advertising.
We thought his alert would be useful to inspire ideas for Facebook pages you manage, so we have categorised the winning pages in different business categories.
The Top award was 'Blue' for Oreo's 100th anniversary campaign - with 100 ads over 100 days, sharing news stories projected on Times Square Billboards which were crowdsourced in real-time by their Fans.
Generated over 1 million Facebook interactions in 100 days and shares. Source: Facebook
We have categorised the award-winning campaigns so you can get your 'creative…
