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Creating more engaging company Facebook pages with the new Timeline covers

Author's avatar By Susanne Colwyn 16 May, 2013
Essential Essential topic

Examples of how Facebook covers can be now used more for promotion

Did you know that companies can now use marketing messages and promotions on their Facebook page cover? This gives opportunities for front cover pages to become more engaging using offers and call to actions to fit in with their social media goals.

Looking to promote an event, run a competition, poll or coupon promotion? You can now promote it through your timeline cover alongside apps like Shortstack or other social media campaign tools). Remember though, that you should check the Facebook Page guidelines.

So we decided to review some Facebook timeline covers to showcase the different ways you can enhance your company page. Please share your views and other examples with us.

  • Next is an engaging page. They use their timeline to showcase their latest range of clothes, with competitions and very visual showcase of their catalogues.

They could make more use of their 'Next' icon which contains offers and competitions and could be more prominent on their timeline or as it's own CTA. It looks like they are using it to drive online traffic rather than in-store.

Nextfacebook

Focusing on their customers - whether it's been highlighted as concerns or important to the buyer, their timeline focuses on onflight food services with a lighthearted interacting survey to find out ' Your Flavour'.  I'm a Meringue Mauder - a subtly sweet superhero!.

On a serious note, they provide information on their technical expertise with their 'aeroplane followers' and are cleverly integrating it with Pinterest. Really thinking about their customers!.

British_Airways facebook

  • Matalan. A simple cover focusing on customer service, competitions, capturing emails for future mailings and showcasing their clothes. Keep it current as the competition has ended!

Matalan

  • Muse. Clear promotions here.

Musefacebookpage

Creative timeline - to listen to their music for their new album:

listenmusicmusic

Merchandise store is prominent along with latest news on the band.

  • Screwfix, largest UK supplier of tradeware tools and hardware, use their Facebook cover to primarly promote their in-store events and Tradeshow charity.  The cover is a little confusing, since it mixes competitions with some key products, but they are trying to make more use of opportunities for more promotion.

Screwfix

  • Kit Kat. Reinforce the Kit Kat brand for supporting Fairtrade chocolate and engage Fans and Likes with timebound competitions.

Kit_katfacebook

So time to think about:

  • What your aims of your Facebook page are? 
  • Why will new customers come to your page and how will you drive traffic to it?
  • How is it is different to your other online channels?
  • Why will your customers visit and engage on your site? What are you looking to achieve with your customers  - Advocacy, repeat purchase, long standing relationship?
  • Is it part of an integrated campaign...

 

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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