The growing demands of the online visitor
As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales. It is also forecast that retail giants Amazon, Alibaba and eBay will by 2023 account for 40% of retail sales.
These numbers show that consumer inclination toward online shopping is increasing. However, the gap between what consumers want and what they get is also widening.
Online retailers are having to think outside of the box to differentiate and meet the expectations of their online customers. What was deemed a ‘point of difference’ and ‘cutting edge’ three years ago is now the expected norm. What was once seen as a retailer going the extra mile is now taken for granted. With the emerging new technologies being adopted by businesses Amazon has…
Chart of the Day: Time highlighted as the biggest obstacle in the way of marketing personalization
When it comes to customer experience (UX), personalization is an important part of increasing engagement.
Using data to inform content and digital ads can aid in the creation of experiences that are highly relevant, as well as different from that offered by competing brands. Not only can personalization enable marketers to hold the attention of their targeted audience, but it can also, ultimately, inspire brand loyalty.
Despite personalization being a vital aspect of UX, many marketers (59%) are failing to personalize content at scale, with time being cited as the biggest barrier to doing so.
Adobe’s new survey has revealed that under half of respondents would say their company’s personalization is extensive, meaning they are failing to reap the benefits that it offers.
7 Fixes for Common Personalization Pitfalls
Personalizing your site is one of the most effective ways to transform your site from a flat, static platform to a live, dynamic and responsive tool for your customers to find exactly what they need. However, with so many tools and features out there it can be tricky to focus on what the best practice is. I’ll discuss seven of the most common personalization pitfalls that it’s easy to fall into nowadays. The good news is, they’re all very easy to fix!
1. Ignoring your data
Now, more than any other time in history, big data is king. There’s so much information about almost every aspect of online shopping right at your fingertips. The only issue is that it’s all variable quality. It can be easy to get overwhelmed in the sheer volume, and not know what is best to focus on.
The fix: determine ahead of time what…
Implementing the following 7 strategies for e-commerce personalization can be one of the most cost-beneficial decisions you can make towards increasing your online revenue, improving your online conversion and building a loyal and happy customer base.
Many businesses are finding it difficult to overcome certain pain points when trying to improve their online customer experience. Issues such as high bounce rate, poor search click through, low average order value, high basket abandonment rate, low repeat visitor numbers, low propensity to engage with offers and promotions, are to name but a few.
1. Improve your website conversion and customer loyalty
If your analytics is telling you that your homepage or digital marketing campaign landing pages have a high bounce rate and very low repeat visitors, then there is evidently a gap between what the visitor was expecting to see and what they have been presented.
A website that presents irrelevant products and promotions, without dynamic and…
It is one of the most significant parts of the business world in today’s era. But, it is usually tough to predict the future of the e-commerce market
But, still, experts have predicted recently that 2018 is going to be a great year for e-commerce. They have proposed some trends which are definitely going to work in the upcoming months of the year.
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Just have a look!
1. The Material Design
Material design is nothing but the ultimate concept of building such websites which are entirely based on rich contents that are vibrant, trendy, and serves all the needs of any business. Moreover, this trend has already reached up to the peak and thus it is expected that it will get a high rise in the…
A quick look at the ways personalization should be implemented into your website
Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many e-commerce sites and is fast becoming a game changer for online retailers. We have not seen personalization be adopted by many of the non-retail web which is interesting. Many businesses still believe that their homepage only needs a ‘one version fits all’ approach, regardless of the fact that it is the main doorway to their business. Businesses spend vast amounts of money trying to market to their customers on a 1-2-1 level but overlook or misinterpret this approach on their website. This shows there is a massive opportunity being missed
“If you do build a great experience, customers tell each other about that. Word-of-mouth is very powerful.”
- Jeff Bezos
So why personalize?
To understand why personalization is so important, take a look at how…
Personalization offers great opportunities for retailers to improve relevance across the customer journey
Successful e-commerce marketing today requires consideration of the full customer path-to-purchase, shown below across the Smart Insights RACE planning framework.
The infographic shows the vast number of omnichannel touchpoints across paid, owned, and earned media, both online and offline. Although some visitors may convert in a single session, it is often far more complex. Research from Google gives the example of a customer called Stacy, searching for a new car which involved an incredible 900-plus digital interactions. Although a car is one of the most complex retail purchases, it makes the point of the need to recognize returning visitors and provide them context whichever device they are on.
Want more information on E-commerce personalization?
Download a FREE report, written in collaboration with PureClarity,…
What do new chatbots look like? What role will they play in online commerce?
When do you think the first chatbot was invented? Most people would guess that it hit the market sometime around the turn-of-the-century. They would be wrong. Chatbots have actually been around for over 50 years, which is far older than the World Wide Web.
Of course, the chatbots of today barely resemble their older counterparts. Newer chatbots are making a huge splash online. A new generation of these tools are going to have a profound effect on the future of UX in ecommerce and other online applications.
In his post Chatbots — One of the hottest UX trend in 2017, Guobin Ng, a user experience researcher for UXarmy, states that chatbots are being used for many industries and purposes. They have been around for a while, but have really started to become popular in 2017, largely due…
Create a co-ordinated 'always-on' contact strategy for the whole customer lifecycle to boost conversions and retention
It's no secret that engaging your customers is crucial to achieving continued sales, and it's also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to acquire new ones from scratch. Customer relationship management (CRM) is well established as a process to try to achieve this, but this 'relationship' begins today with the first contact with the customer when they are simply a contact or prospect. We believe that the best way for a company or brand to build relationships is through a planned always-on marketing approach of integrated communications across multiple digital channels.
To enable this, we're fortunate today to have many martech options for Marketing Automation, so we can create a co-ordinated contact strategy to engage audiences through:
Ecommerce personalization will once again redefine how websites need to be designed in order to turn visitors into customers
Ecommerce personalization has been the hottest trend in customer engagement for a while now. Many consumers can hardly remember what it was like to visit a website that didn’t use at least some degree of this method to better engage with them.
But we’ve barely even scratched the surface of what ecommerce personalization can do.
In fact, you will soon see four ways it’s going to redefine websites – once again – in the very near future.
5 Websites That Have Proven the Benefits of Ecommerce Personalization
Before we bring up the ecommerce personalization trends that will redefine how successful websites are designed, let’s look at five examples of sites that became household names largely because of this powerful tactic.
Netflix is responsible for …