One of the most underrated aspects of digital advertising is ad placements. Advertisers tend to think that choosing an advertising channel is where their campaigns begin and end. Unknown to them, knowing where to place ads can help determine how strong or how weak of an impact a certain ad will have on audiences.
Before we delve into the power of Facebook as an advertising platform, here are some fast facts and figures from the 2018 Social Media Marketing Industry Report.
72% of marketers use Facebook ads.
34% of survey respondents say Facebook ads allow them to measure their return on investment (ROI).
Marketing teams’ top reasons for advertising on Facebook vary from brand exposure to website traffic and lead generation.
Since Facebook ads are helping many businesses in various aspects of marketing, it might be wise for you to turn to Facebook as a channel…
Creating your social media strategy and tactical plan
Noun: Strategy / A plan of action designed to achieve a long-term or overall aim.
First, you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a tactical plan that defines how the strategy will be delivered, including the channels, resource and budgets to achieve it.
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Tip – ensure your strategy is no more than 3-4 pages long. A strategy has to be concise and provide the governing principles that guide the plan.
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Why social media is a must-use tool in conjunction with your call centre’s customer service efforts
In the past, social media was a separate customer service tool and even an entirely separate department to the call centre. They were seen as two different entities with two different goals; social media used to create brand awareness and call centres used to provide customer service. But more and more companies are becoming aware of the benefits of integrating social media into their daily customer service activities to improve business process management overall.
Research shows that today, customers prefer using social media for customer service rather than picking up the traditional phone and making a phone-call. One in three social media users prefer customer service through social channels, and customers will spend between 20-40% more with companies who engage with them through social media. Combining social media and customer service clearly makes for…
Facebook dominates social media by audience reach AND engagement
We all know Facebook is the most popular social network. Yet it's useful to be reminded how important it is since it helps us prioritise our marketing focus accordingly. This comScore 'Digital Future in Focus' report shows the importance of Facebook in an interesting format since it shows levels of audience engagement with the platform compared to reach.
By comparing Reach on the X-axis against Engagement on the Y-axis we can see how far ahead Facebook is compared to the other social networks. This data is for a younger US audience, but the report shows a similar pattern for an older audience and the 'Future in Focus' series covers other countries too. Note that this picture could be considered a little misleading if it was…
