How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business?
In the ten plus years since the birth of programmatic marketing, it has really delivered on its original promise to be the future of advertising on the web. This is shown by the latest Zenith report on programmatic marketing which states that:
In 2020, 69% of all digital media* will trade programmatically amounting to $US122 billion.
This growth of programmatic is certainly impressive, with the Zenith statistics showing how ten years ago programmatic accounted for less than 10% of Programmatic marketing.
However, these charts and the definition of digital media and programmatic is also misleading as we'll explain in this post. As someone who has worked in digital marketing since the mid-1990s, I'll level with you and say…