Case studies showcasing the positive affects of PWAs

PWA technology isn’t exactly new, but it isn’t completely old either. However, as more and more internet users spend more and more time (as well as more and more money) via mobile applications, and because of the high and increasing level of mobile penetration globally, it comes as no surprise that the meteoric rise in popularity of mobile internet usage has led to more companies both big and small incorporating PWAs as part of their digital marketing strategy. Two questions still remain, though: what exactly are Progressive Web Apps? And why have they suddenly become so popular? To be able to better understand how things have gotten to where they are now, we should take a step back to look at some web development history.

History and background

The past decade or so…

Massive mobile tech trends that will impact marketing this year

You want your small business to make it in 2017; you better be aware of the mobile technology trends that are redefining how companies sell and market their products, advertise, or directly operate on a day to day basis. Change and new technology can be intimidating, but the reality of the situation is that for every business that resists change, there are two of its competitors who are embracing it. If your company doesn't embrace the change brought on by mobile technology, your business will become a flip-phone in a smartphone world. It’s a new year, so it’s the perfect time to try something new with your business, and a mobile app should be one of those things. Chances are, you are already reading up about the industry-specific trends that will affect you. Mobile apps are no different, except they are changing…

As App Downloads fall and engagement stalls, PWAs look set to be the future of the mobile web experience.

Google has generated more than it's fair share of TLAs (Three Letter Acronyms) in its time. AMPs are still fairly new but have been enthusiastically taken up by many publishers for the faster mobile experiences they offer. But now Google are pushing new kind of web page, which comes with its own TLA and offers the possibility of radically changing the way many consumers use the internet. Progressive Web Apps (PWAs) Progressive Web Apps are web pages that work more like an app (hence the name). Being web pages means they don't need to be downloaded from an App Store like Google play or Apple's App store. This removes friction from the user's journey (which Google is very keen on) and also keeps users within the Google ecosystem (If they're using a Chrome browser), which…

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