Progressive web apps can help improve your social media marketing strategies by leveraging your brand

Social media has become a focal point of everyone’s lives. You want to stop wasting your time scrolling Facebook, but it’s very addictive and pleasing. I mean, even with all the negative hype about social media tactics, popular platforms like Facebook still manage to channel a significant audience. Business models decide what to show their customers according to their shopping and online behavior, so this strategy is something that’s partially responsible for you becoming a social media addict. It's is all part of the game and, if you want your business to succeed, you have to be really good at playing. [si_guide_block id="37288" title="Social media marketing audit template" description="Managing social media updates as part of content marketing activities takes time. Make sure you are focusing in the right places and getting the returns on your…

An in-depth step-by-step strategy for optimizing your site for mobile-first index with expert tips for 2018

It’s that time of year again. A time when we can look back over the past year and reflect on the huge amount of change in the digital marketing sphere and look ahead to what’s coming. Sometimes our predictions are stabs in the dark. Informed guesses if you like. Other times, we know exactly what’s coming.

[si_guide_block id="17631" title="Download Premium Resource –Mobile Marketing Strategy Guide" description=" A practical guide to creating a plan to increase the commercial contribution from mobile audiences."/]

2018 will be the year of mobile. Whilst many of us have been ‘mobile’ for some time now, changing to responsive sites or setting up specific m. sites, 2018 is the year that things are really going to kick off.

Why is mobile so important in 2018?

Google announced way back in November 2016 that they were…

Learn the benefits of progressive web apps (PWAs) and why you should be using them

This year has been huge for the mobile web. Accelerated Mobile Pages (AMP), which have enabled the rapid delivery of news content, have muscled their way to the top of Google search results. Furthermore, Comscore reports that mobile is the leading digital platform, with 52% of mobile media engagement being made via apps. As mobile consumption continues to grow, providing users with a fast and efficient experience is paramount in boosting impressions, conversions, and sales. It is because of this that Google is seeking to blur the lines between a mobile website and the native app experience, with the introduction of Progressive Web Apps (PWA).

There is a problem with the mobile web

Think about how quickly the Facebook, Instagram or BBC news apps load on your phone. A world of information is available almost instantly with just one…

Case studies showcasing the positive affects of PWAs

PWA technology isn’t exactly new, but it isn’t completely old either. However, as more and more internet users spend more and more time (as well as more and more money) via mobile applications, and because of the high and increasing level of mobile penetration globally, it comes as no surprise that the meteoric rise in popularity of mobile internet usage has led to more companies both big and small incorporating PWAs as part of their digital marketing strategy. Two questions still remain, though: what exactly are Progressive Web Apps? And why have they suddenly become so popular? To be able to better understand how things have gotten to where they are now, we should take a step back to look at some web development history.

History and background

The past decade or so…

Massive mobile tech trends that will impact marketing this year

You want your small business to make it in 2017; you better be aware of the mobile technology trends that are redefining how companies sell and market their products, advertise, or directly operate on a day to day basis. Change and new technology can be intimidating, but the reality of the situation is that for every business that resists change, there are two of its competitors who are embracing it. If your company doesn't embrace the change brought on by mobile technology, your business will become a flip-phone in a smartphone world. It’s a new year, so it’s the perfect time to try something new with your business, and a mobile app should be one of those things. Chances are, you are already reading up about the industry-specific trends that will affect you. Mobile apps are no different, except they are changing…

As App Downloads fall and engagement stalls, PWAs look set to be the future of the mobile web experience.

Google has generated more than it's fair share of TLAs (Three Letter Acronyms) in its time. AMPs are still fairly new but have been enthusiastically taken up by many publishers for the faster mobile experiences they offer. But now Google are pushing new kind of web page, which comes with its own TLA and offers the possibility of radically changing the way many consumers use the internet. Progressive Web Apps (PWAs) Progressive Web Apps are web pages that work more like an app (hence the name). Being web pages means they don't need to be downloaded from an App Store like Google play or Apple's App store. This removes friction from the user's journey (which Google is very keen on) and also keeps users within the Google ecosystem (If they're using a Chrome browser), which…