Chart of the day: Marketers are most concerned with improving email engagement

New research has found that improving email engagement, followed by increasing sales revenue as well as increasing the number of subscribers are the top priorities businesses have for email. Top priorities have moved from wanting the most subscribers possible to increasing engagement to retain those subscribers and earn revenue from them. Improving the quality of subscribers was also important for just under 4 in 10 participants of the research (38%). Most businesses said they were successful in achieving their strategic aims for email marketing, the vast majority rated themselves either very or somewhat successful. The biggest barrier to their success was found to be improving the quality of subscribers, marketers want to make sure they have the most relevant subscribers for the services and…

Which type of welcome email is best for your business?

Welcome emails are key to establishing a dialogue with new email subscribers whether they are prospects who don't know you, or customers who have already bought a product from you. A well-designed welcome email sequence will keep new subscribers engaged and facilitate selling to them in future. If no initial welcome message is sent, the open rate can fall by 25% a few weeks after signing up. So clearly welcome emails are amongst the most important you send and design, so are critical for subscriber and customer retention. In fact welcome campaigns tend to have the highest open rates of any type of email campaign, which makes them even more important to get right.

Developing a Welcome email strategy

So, the arguments for putting time into well crafted welcome emails are clear, but where do you start? Given their importance we have created a new guides for Expert members which…

Hyper-personalisation is the future of email marketing

It’s well known that anything that’s tailored fits better. Be that a three-piece suit or your communications with your customers, in fact, companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle.

“Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. – Lenskold and Pedowitz Groups”

Today, we’re going to give you a smart insight into how one of our customers, a domain name reseller sends automated cross sales emails to their customers by making use of dynamic segments and content.

Problem: Our customer had the business need of cross-selling related domain names after a customer had purchased a specific domain name. Opportunity: Use advanced segment definitions to optimize…

9 types of Email Marketing to engage B2B audiences

Email is the go-to form of customer and prospect communication for many businesses today, allowing clear, concise and detailed conversations. In fact, 73% of marketers agree that the email marketing is core to their business and 40x more effective than social media for lead generation.

Is your business capitalising on this B2B marketing opportunity?

The longer life-span of emails in comparison to social posts means there is more time for businesses to leverage on making a sale or closing a deal. With a current estimate of 100 billion business emails being sent every day, this number of business email accounts is expected to rise to 4.9 billion by 2017. Overall, email marketing continues to be ranked as the best channel in terms of return on investment, with 68% of…

An introduction to good practices for Welcome mails

To make your welcome emails work well, start by thinking through the range of motives that lie behind someone visiting your website and signing up for email? Let’s look at one example: A prospective customer has searched online, Facebooked friends for recommendations and ended up visiting your site, they haven’t purchased but have signed up for email. Putting this into a real life context; a customer walks into your store, browses through several different items but doesn’t buy anything. In their way out they ask if you can send them further information about the products they were looking at. Would a salesperson watch them walk away or would they take some time to tell them why they should buy from you, the great range that you have, present a few customer favourites or highlight your no quibble returns policy and help them make their mind…

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