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It’s well known that anything that’s tailored fits better. Be that a three-piece suit or your communications with your customers, in fact, companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle.
“Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. – Lenskold and Pedowitz Groups”
Today, we’re going to give you a smart insight into how one of our customers, a domain name reseller sends automated cross sales emails to their customers by making use of dynamic segments and content.Problem: Our customer had the business need of cross-selling related domain names after a customer had purchased a specific domain name. Opportunity: Use advanced segment definitions to optimize…