Businesses will always need specialist digital skills
So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which are integrated throughout marketing.
For me, larger businesses need a core digital team or Digital Marketing Centre of Excellence to ensure that digital marketing investments are prioritized and the latest techniques are used to ensure businesses can compete through digital marketing platforms, such as Facebook, Instagram, Google, and LinkedIn, which influence so many purchases today.
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I'm not saying that marketing roles aren't important, far-from-it. Marketing directors, brand, product, and campaign managers are at least as important to…
Now more than ever it’s essential to amplify the impact of your digital marketing management. Here we show you how to do this by boosting both your operational and leadership effectiveness.
It’s essential to boost your management skills
Now, more than ever, how you prioritize and execute your projects matters for effective digital marketing management. Without operational discipline, you’ll soon find yourself staring at the backs of your competitors.
In another Smart Insights article, I talked about how to boost the productivity of your team ( https://www.smartinsights.com/digital-marketing-strategy/5-keys-to-work-from-home-success-during-coronavirus-times/ ) during these Coronavirus times. Here I focus on how to improve your productivity and, more importantly, your effectiveness as a leader.
Boosting your impact involves:
Prioritizing your marketing initiatives
Optimizing your marketing workflows
Outsourcing applicable work
Empowering your functional leads
I will drill into each topic below.
You and your team are stuck at home - that’s the current reality. By following these guidelines you can boost everyone’s work-from-home (WFH) morale and productivity.
Your customers don’t care where you work
Due to recent Coronavirus revelations, it’s not just you that’s working from home (WFH); your entire team may have gone remote. And stress can surely accompany this transition. But rather than succumbing to fears and pulling inward, it’s time to push outward — with strong leadership and tight collaboration, while also meeting your team’s emotional needs.
After all, your customers don’t care where you work, but how productive you are and how you care for them. Do this well and you remain a market leader; flail at WFH and watch your customers bail.
Fortunately, with the recent proliferation of project management apps, and some purposeful leadership, your team can still get…
Starting your business requires a lot of investment before you begin. But even beyond that, you need to continually invest in your business if you want to increase its chances of success
As long as your business exists, investment is a vital aspect of your operations. Whether you're investing in your products/services or in your employees, it's a step that will build your reputation with your employees and customers.
Unfortunately, many businesses today see these investments as just "expenses" and try to cut their costs. This can be harmful to businesses.
What are the upsides when you invest in your business? Here are 5 reasons to increase investments into your business today.
1. It increases employee engagement and productivity
Generally, employee engagement at workplaces is low. According to a Gallup study, only 32.7% of American employees are engaged in their work.
Remote teams do require a certain approach to be effective, but if you get it right, you can build an effective remote marketing team
Companies are now turning to remote teams more than ever before to power their businesses for a myriad of reasons as remote work continues to grow as a feasible alternative to traditional employment.
There are many reasons why many types of organizations, from small startups to large marketing teams are choosing to go with remote workers, including:
Unemployment is at record lows and companies must cast a wider net to find top talent.
Research has found that work from home employees are happier and more productive.
Businesses can slash their overhead by doing without office space.
Modern technology makes virtual collaboration and communication a reality.
Marketing teams, in particular, are well-suited to running off-site, since marketing professionals are natural communicators and most of their work…
79% of CEOs said lack of key skills was one of their top three concerns and 46% see upskilling as their favourite solution.
With the improvements in technology, jobs are changing. Some jobs are being eliminated or revolutionized to bring them up-to-date.
Likewise, some jobs are being created to meet up with the demands created by technology. New technologies like the internet, artificial intelligence, software development, have made upskilling necessary in the new economy.
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In a PwC survey, 79% of CEOs said lack of key skills was one of their top three concerns and 46% see upskilling as their favourite solution.
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Which tools and sites do you use to keep up with digital marketing?
The idea for our new guide for marketing agencies ‘keeping up with digital’ came from a conversation that the Smart Insights team and I had earlier this year - around how agencies often struggle to ‘encode’ a way of refreshing their digital knowledge within the business.
Agencies that I speak to or work with will often say that they know that staying on top of all the opportunities that new or evolved digital technologies, platforms, media, techniques - and more - can help them and their clients.
It’s a ’good thing’ to do.
But they find it hard to put a structured approach to that together. Hence the guide.
As we worked on the new resource we realised that many of the most useful digital marketing sites and tools that we recommend are also relevant for other types of marketing…