How can you expect to compete to acquire and retain customers if you don't invest in marketing?

As long as your business exists, investment in marketing is a vital contributor to your success. What are the upsides when you invest in marketing? Here are 5 reasons to increase investment in marketing today.


1. Invest in key marketing skills to optimize your marketing strategy

In today's competitive environment, you need to hone your marketing team's key skills to ensure you are working as efficiently and effectively as possible to reach and engage your customers and make money. But without the initial investment, this can be difficult to achieve. In fact, 79% of CEOs listed availability of 'key skills' as one of their top 3 concerns. Marketers need to approach 2021 confidently, planning a marketing strategy across…

Employee advocacy can give your brand a social media boost

When it comes to brand awareness and audience acquisition, managing a coordinated posse of advocates is essential. You need a viable base of people loyal to your brand who are willing to share your content and post about how awesome your products are. There’s simply no better way, other than advertising, to maximize your brand’s reach on social media.

Sure, niche-relevant influencers and your community of customers are the obvious answers, but your own workforce is a great resource too. Employees are often untapped for advocacy purposes, because without a sound strategy in place, it can feel like you’re asking too much of them, which can cause morale to plummet. However, by developing a company culture that celebrates and rewards ongoing advocacy performance, it’s possible to use content sharing as a potent employee engagement tool…