Limited Time Offer: 50% off Individual Membership*

Transform your marketing and develop your career in digital

Keep up-to-date and learn new skills to develop your professional career with a complete system of information-packed guides, templates, micro e-learning courses, and a personalized learning plan.

Learn More

*New Individual Annual members only. Valid until 31st August 2019. Read More... Terms and Conditions This offer gives you 50% off our RRP price of Individual Membership (12x monthly payments) subscription. Membership must be paid in full upon sign-up for the year ahead and gives you unlimited access to all individual-level resources. Membership renews on the anniversary of your purchase and remains the same price for every consecutive year you remain a member. If you choose to cancel your membership, or let your membership lapse, we cannot guarantee the same offer. Offer ends 31.08.19. New Individual annual members only.

August promotion 2019
7 day money back guarantee

Offer ends in:


Getting Started Guide – Individual Resources

Recommended Expert member digital marketing resources to help you develop your personal knowledge and career

Our resources are structured in 18 Toolkits which you can access from Member Home when signed-in. We recommend you start by selecting the relevant toolkit since you can:

  • Score your capabilities in 9 key area and get recommendations on where to focus
  • Complete an Elearning module for each of 9 topics
  • Access all relevant resources grouped by topic

To help you improve your personal knowledge of digital marketing, we recommend these resources. Which work best for you personally will depend on your learning style and the time available, do you...

1. Want to broaden your knowledge of digital marketing through a short online course?

If you're an individual seeking to get a broader and deeper knowledge of digital marketing, perhaps in order to get a job or improve your career prospects, we recommend you start with our online course based on our RACE Planning framework.

It has 17 modules you can work through in around a month, in any order with a simple quiz at the end of each module to test your knowledge. When you complete the qualification you will be able to print the certificate to show you have completed the course.

If you're considering the type of jobs to go for in your future career, then check out our digital job descriptions guide.

2. Want to quickly get an overview of what's involved with creating a digital strategy?

If you prefer not to work through the course we have three alternative downloads which give you an overview of digital marketing:

Dave's guide explains how to create a digital strategy linking through to other Smart Insights resources, while Paul's guide gives a more personal view with examples of how to create a digital plan.

Annmarie's guide will help if you're a digital specialist, but want to learn about the fundamentals of creating a marketing plan for a business.

3. Need to learn more about specific digital marketing channels or techniques?

Perhaps you're not interested in the big picture, but instead you want to get a more detailed understanding of one channel or technique. We have best practice guides to all the main digital marketing channels and how to apply analytics and improve websites.

For other topics around digital we recommend you use this interactive digital marketing strategy framework we use to structure our advice at the top-level - click on the activity you're looking to learn more about to visit the hub page.

Not what you're looking for?

Browse or search the full digital marketing library or please contact us if you have any questions about content you're looking for?

Check our recommendations for resources to help businesses get results from digital marketing.


Free Paid media template

Solve your Paid media challenges with our FREE Paid media template

Need help with your Digital Marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Free Paid media template

Solve your Paid media challenges with our FREE Paid media template