It's about content, style and value more than SEO
We like this infographic which has been created with newcomers to blogging in mind. It practices what it preaches by using an interesting visual style with useful recommendations rather than less useful 'facts and figures' about how to promote your blog. It recommends how to develop the right types of content and style within your blog post rather than providing SEO techniques or basic social media promotion.
It can be a learning curve and take time to build up your followers, so why not learn from existing bloggers to speed up your success rate by reading further.
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Using LinkedIn to increase visibility of your content and drive referrals to your website
I've seen lots of case where people aren't really making the most of LinkedIn. Yes, they may use LinkedIn to keep their CV updated and occasionally send a little digital love to colleagues by way of endorsements. But if you are working in social media, content marketing, or simply trying to get more interest in your company’s activities, there are a lot of simple things you can do on LinkedIn that will take seconds but should increase traction for you. LinkedIn changes its features regularly, for example it recently had a homepage redesign. So, if you haven't looked at some of these new features I'll cover in this post it could be worth a refresh, or even a 'spring clean'!
LinkedIn Status Updates
Most people are aware that you can create a little update on LinkedIn pretty much like you…
Newsfeed algorithm changes which could affect the number of organic site referral visits you get from Facebook in future
Importance: [rating=3]
Recommended link: Facebook Official Newsfeed FYI post from 21 April 2015
We're alerting Smart Insights readers to this change to personalisation of the Facebook newsfeed algorithm since it could potentially affect the volume of referrals that your site gets from Facebook if you're not posting the right type of content or at the right frequency.
In their announcement of the change Facebook explain that their algorithm aims to...
"give you the right mix of updates from friends and public figures, publishers, businesses and local organizations you are connected to.
This balance is different for everyone depending on what people are most interested in learning about every day. As more people and pages are sharing more content, we need to keep improving…
How to use Custom Segments in Google Analytics to check the impact of Google's mobile-friendly algorithm changes live since April 21 2015
Well, the mainstream media have been calling it 'Mobilegeddon', which maybe overstating it, but it's going to increase the questions by colleagues about 'have we been affected by this Mobilegeddon update?'. So, we definitely recommend checking in your analytics, now it's live to see what the impact is on you or your clients.
To help businesses prepare, we featured Google's guidance on mobile-friendly when it was first announced in November and more recently, Gavin Llewellyn explained 5 tools to help check your site is Google mobile-friendly.
I've been anxious to check the impact on SmartInsights.com too, so I thought I'd share the approach I've used and share what we found.
3 steps for using Google Analytics to check the impact of Mobilegeddon
The analysis used involves isolating the organic traffic from Google which arrives at a…
Trends in affiliate models from 2007 to 2015
Affiliate marketing has been a core acquisition channel for transactional consumer sites for many years now. But over the years, the popularity of different types of affiliate marketing have changed dramatically.
PerformanceIn have published an interesting compilation of the popularity of different affiliate types based on research by Affiliate Network Affiliate Window. The chart below shows the top 20 Publisher Type in the Fashion Sector:
You can see that there was an initial focus on search marketing, through both SEO and PPC with many affiliates specialising in these active. But, it's no secret that Google doesn't favour affiliates, so its algorithms now favour destination sites and it has developed its own comparison tools. PPC through AdWords has also become more important.
The graph shows how popular voucher codes and cashback…
An example of the growing importance of online influencer outreach in marketing today
Whether you diligently follow the fashion world or just check out magazine covers when you’re standing in line at Target, you’ll probably notice something subtly out of character about the March 2015 cover of Marie Claire.
The Italian cover girl isn’t a model, an actress, or even a celebrity. She’s a fashion blogger with a firm grip on the interests of fashion fans around the world. And she’s one of many reasons you should be looking into the role that digital influencers can play in your marketing strategy.
Digital Influence is changing
Leveraging fashion influencers is a great example of a shift in the world of marketing. True influence is no longer about paid celebrity product endorsements in film, television, and print. It’s about genuine, personal recommendations from…
3 tips for getting into the hands and pockets of mobile users in Australia
Australia has one of the highest penetrations of smartphones and tablets in the world at 81% and 50%+ respectively according to the Deloitte: Australian Media Use and Preferences August 2014, that's higher than our cousins in the US, Canada and even just across the gap in New Zealand. This is also backed up by the Australian Communications and Media Authority (ACMA): Tablets, Love at first swipe research.
When the iPhone was originally launched, the Australian Trade Practices Act deemed it uncompetitive to launch on only one carrier and as a result of a multi-carrier launch we have an exceptionally heavy dominance of iPhones. This device ubiquity is a significant opportunity for marketers to capitalise on and unique amongst global markets.
So, if the average Australian is no more than arms reach from their mobile phone for more than 14 hours per…
Are you making the most of mobile advertising opportunities?
Given the growing use of smartphones it's probably no surprise that marketers expenditure on mobile marketing spend will continue to rise over the next 4 years. So many businesses are clearly embracing these advertising opportunities to connect with new and existing customers in this way.
New research from EMarketer shows the recent growth and forward to 2019.
Mobile ad spend is due to increase by 60% this year and will reach a 'tipping point' in 2016 when mobile ad spend exceeds spend on desktop ad formats begging the question 'How much of our investment in communications is aimed at reaching consumers on mobile devices?
It's expected that the US and China will show immediate short-term growth as Germany, UK and Japan's mobile spending will increase…
Stay up-to-date with Facebook marketing
During the first part of 2015, Facebook has started rolling some small and large newsfeed changes. On the one hand, most of these changes benefit users and help them filter, prioritize and consume their newsfeeds, but on the other hand this means more companies, like our venture, investing more money in advertising trying to keep their social traffic near the goal, and to avoid getting lost in the Facebook content limbo.
Facebook's views on organic reach declining
The latest change involves the drop in company page 'likes', which I believe is the right move, since they will remove deactivated and memorialized accounts. In their words, they will discard users whom we cannot expect them to interact with our brand. What worried Page / Community Managers the most was the organic reach drop during the second week of February, and…
A visual checklist of how to review whether you're prepared for this month's Google's mobile algorithm update
This April, all responsible in any way for SEO are anxiously awaiting Google's SEO mobile update, with D-day on 21st April. To help give readers some practical actions and tools to review in his post Smart Insights columnist Gavin Llewellyn explained how businesses can ready themselves for the Mobile-Friendly algorithm update.
To supplement this, we thought this infographic from Instantshift.com gives a great visual summary of issues to be aware of including common mobile mistakes and how to overcome them, for example...
Like using 'meta name="viewpoint" tag which tells the browser how to adjust content and using "Rel=Canonical" to prevent confusion of duplicate content, consolidating indexing and ranking signals.
View the full Infographic at www.instantshift.com
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