Newsfeed algorithm changes which could affect the number of organic site referral visits you get from Facebook in future
Recommended link: Facebook Official Newsfeed FYI post from 21 April 2015
We're alerting Smart Insights readers to this change to personalisation of the Facebook newsfeed algorithm since it could potentially affect the volume of referrals that your site gets from Facebook if you're not posting the right type of content or at the right frequency.
In their announcement of the change Facebook explain that their algorithm aims to...
"give you the right mix of updates from friends and public figures, publishers, businesses and local organizations you are connected to.
This balance is different for everyone depending on what people are most interested in learning about every day. As more people and pages are sharing more content, we need to keep improving News Feed to get this balance right".
So, what will change and what are the implications for newsfeed visibility and so referrers from company pages?
Finally, Facebook recommends in company page owners follow its guidance on 'best practice guidelines on driving Facebook referral traffic' highlighted in the image at the top of this post. Although this is labelled 'for publishers', it has guidelines and examples on post content, frequency and targeting that are relevant for all company page owners.