Launching a brand 'Snapchat Takeover'
Snapchat now has over 130 million daily active users and is growing rapidly. Snapchat is popular with users of 20s and under, so potentially, it's a great way to reach younger consumers as it's offering grows more mature. Top influencers on Snapchat are able to get 300,000-400,000 views on a post on their story.
What is a Snapchat takeover?
A Snapchat takeover allows a brand to reach a large larger audience than would otherwise be possible. It works by a brand letting a popular 'Snapchatter' or other social media influencer/celebrity take over their branded Snapchat for a day or just a few hours. During this time the
During this time, the influencer directs their followers to watch their takeover on the Brand's Snapchat, thus referring a large volume of traffic. It's a novel tactic and has proven effective for the big name brands that have tried it, like McDonalds, Disney…
Chart of the day: most users find their favourite brands on Snapchat by searching for their username
The research by Snaplytics shows that most Snapchat users wanted to engage with brands and actively seek them out on Snapchat
The latest research in their quarterly updates also shows that Snapchat is the most popular social platform amongst US teenagers.
The research found:
More than 6 in 10 (64%) search for brands using their username
A quarter of new followers have used Snapcodes and almost 1 in 10 (9%) have used deep links. Snapcodes are QR codes for Snapchat profiles, which may appear on websites and across social media
6 in 10 (61%) of Snaps are video, rather than images
Snapchat has 161 million daily active users.
Source: Snaplytics
Sample: The data is based upon the metrics from accounts monitored with the technology from Snaplytics. The data…
Chart of the Day: As Twitter's active users stagnate, WhatsApp becomes the front runner
Twitter was once a fast-growing social media site and the darling of marketers everywhere. But it has fallen on hard times of late, as growth as stalled.
This chart from Statista shows Twitter only managed to gain 31 million additional users actively utilizing the platform monthly over the past two years. Whereas Facebook has seen over 467 million join. This is impressive for a platform once considered to have plateaued. But the biggest of threats is WhatsApp. The instant messenger platform presents a massive opportunity for marketers. Companies such as Just Eat and BBC are just a couple of the brands who are successfully using the platform to enable instant customer service and highly targeted marketing.
With this in mind, do marketers need to adjust how they spend their social marketing budget? And would investing in growing platforms…
5 Ways to Increase Your Conversion Rates with Micro-Influencers
Does size really matter? When it comes to influencer marketing it does, but not in the way you think. Influencers with a smaller following tend to have a much bigger impact on conversions.
They’re called micro-influencers. And although they have fewer followers than top influencers and celebrities, their reach extends to a highly-relevant, targeted audience that is more likely to buy your product.
In this post, you’ll learn all about micro-influencers, and how you can work with them to boost your conversions.
A Closer Look at Micro-Influencers
Micro-influencers, as their name suggests, are influencers who have a relatively small following compared to other influencers. There is no exact number of followers to define these influencers, but some general qualities can be outlined.
According to Mavrck, they are “everyday consumers” with a following size of 500-5,000 people. Based on this definition, micro-influencers are like regular people, just…
Practical customer retention tactics that any business can apply
For any digital marketing strategy or digital communications plan, defining a set of objectives and clear strategy behind your plan is essential to the success. This post focuses on creating an actionable online customer retention plan, which by definition is maintaining or growing your existing customer base loyal to your product offering.
Retention should be at the heart of your digital strategy in maintaining and building communication with your existing customer base. Separate to this post, I’ve also created an outline covering techniques for creating a digital marketing strategy for acquisition.
So, where to start? I advise the same place as for all marketing plans!
Know your audience
Before embarking on your retention strategy, understanding your audience is a key requirement to ensure the chosen retention tactics are in line with your existing customer base – so begin to build up a profile of the type of customer/s that…
Chart of the day: Content marketers are changing the social metrics they use to judge their content
Social Media Matrics, such as Facebook shares, video shares and retweets on Facebook are becoming increasingly important for measuring content marketing success.
Recent research by Newswhip found that there are some social metrics which are becoming less important, such as Facebook likes and Instagram likes.
The research shows that shares are overall becoming much more important than light-touch interaction, such as "likes". Marketers value shares far higher and measure the success of their content on such metrics as they represent more important engagement and reach.
In the same study, they found that a lack of people resources and financial resources (lack of budget) are the biggest barriers to social content distribution.
Source: Newswhip
Sample: 250 publishing, PR and Marketing professionals
…
Why a focus on the fundamentals of customer retention is essential to business growth
Many marketers are grappling with the challenges posed by fundamental changes in consumer behaviours, increasingly competitive markets and a host of digital technology developments, mobile innovations and social media proliferation.
The good news is that marketers are far better placed to operate in this brave new world than they may think! The fundamentals of customers, brands and marketing have not changed.
However, customers are still the most important asset of any business, so in my view, the number one priority for marketing to acquire and retain customers by creating a compelling value proposition and brand story that resonates with customers.
There is a danger if there is too great a focus on customer acquisition, then businesses spend too insufficient time on managing customer retention. Instead the balance is wrong and they focus too much on acquisition using paid, owned and earned media and insufficient time…
Advertising revenue for Snapchat predicted to rise 2873% in the next 3 years
With over 150 million people using Snapchat each day to message friends and catch up with the latest celebrity news, it's primed for marketers to target the 18 to 34-year-old (41% of users) demographic with advertising. According to Statista revenue through advertising is set to rise to over 1.7 billion by 2018, which is truly phenomenal but still has a way to go to rival Facebook's $5.2 billion in the first quarter of this year.
Source: Statista
Brands that are utilising the growth of the Snapchat platform are increasingly joining forces with high-profile influencers to place their products in front of the increasingly difficult to please demographic of 18-34 year olds.
One of the most recognisable marketing activities are the sponsored lenses, which instead…
How to boost your social media marketing with the power of visual storytelling
On social media, cutting through the noise is no easy task. But it’s the question you have to ask yourself with every piece of content you aim at your customers — how do we make our story rise above the cacophony?
As Picfair’s community and content manager, working with publishers and content creators across the globe daily, a constant theme in my work has been ensuring images are used to maximise the potency of any social media content. Here are some actionable steps to improve your visual storytelling on social media.
1. Be Human
The need for stories that strike an emotional chord has never been more important. Joe Pulizzi, CEO of Content Marketing Institute recently wrote: “In past years, a term that was frequently mentioned at Content Marketing World was “relevance.” Six years later, that sentiment has evolved…
Live video presents major opportunities for social media marketers to better engage their audience.
Live videos and streaming are gaining an incredible amount of traction right now. Several of the most common platforms for interacting with live audiences include YouTube, Twitch, Facebook Live and Periscope.
You’d be forgiven for thinking these platforms primarily cater to consumers. While there are lots of people using live video to share their lives and personal updates with friends and family, the medium has the potential to be so much more.
Live video marketing is also gaining traction, especially thanks to Facebook Live. If you’ve been on Facebook at all in the last month, you’ve probably come across a live video feed or one of those live polls that show real-time updates of results.
Brands are competing with one another to come up with engaging live video content. It seems to be catching on, but is that happening simply…
