Chart of the Day: As Twitter's active users stagnate, WhatsApp becomes the front runner
Twitter was once a fast-growing social media site and the darling of marketers everywhere. But it has fallen on hard times of late, as growth as stalled.
This chart from Statista shows Twitter only managed to gain 31 million additional users actively utilizing the platform monthly over the past two years. Whereas Facebook has seen over 467 million join. This is impressive for a platform once considered to have plateaued. But the biggest of threats is WhatsApp. The instant messenger platform presents a massive opportunity for marketers. Companies such as Just Eat and BBC are just a couple of the brands who are successfully using the platform to enable instant customer service and highly targeted marketing.
With this in mind, do marketers need to adjust how they spend their social marketing budget? And would investing in growing platforms such as Whatsapp see a greater return?
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