A reference for designers and social media managers to check their social presence
Prohibition HQ's cheat sheet can save you valuable time if you are looking to optimise your videos and pictures/headers across your social media platforms and not sure on the format and the dimensions for each one. With so many different social streams it can be hard to keep them all optimised to look as good as possible. However it is important to make sure all your accounts do have images with the correct images. If you don't they can look blurred and unprofessional. So this infographic can really help you keep track of what sized images you need for each site.
Have the specifications handy
Like content, it should never stay static on social media, so it's a great infographic to pin on your wall to remind you of the specifications. It covers all formats across 12 social media…
What does the 'IoT' mean for Marketers?
The Internet of Things (IoT) is one of the biggest trends in digital technology within the past 5 years. However, discussion of Marketing applications for IoT, has been surprisingly limited. This new infographic from Marketo, gives a nice visual introduction to opportunities for Marketers in different sectors to engage and satisfy the needs of our customers using the IoT.
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5 ways to connect on a more personal level across your social media platforms
Establishing a successful social media strategy involves more than just posting the right types of updates about a new product or a service, sharing a piece of relevant information, or accumulating followers. Essentially, it all boils down to human connections, the one thing that most marketers overlook when they plan and execute social media strategies.
If you want to achieve an effective social media strategy with your Facebook, Twitter, Instagram, Pinterest, or LinkedIn accounts, make sure that you are able to engage and interact with your target audience. Operative word: target audience. In social media marketing, it is not about the quantity, but the quality. You want your followers to be comprised of people who are actually interested in you, your brand, your product or service, or your business.
Being liked or followed by your target niche allows your message…
...and what are the implications for managing social media?
Every wondered how different brands share Twitter followers... or not? Simply Measured have analysed over 100,000 new followers against the top 10 most 'followed brands'.
As you might expect, there is little overlap between unrelated brands such as Disney and Nike. For related brands, there is more similarity. Burberry Twitter followers also tend to be Louise Vuitton fans which you would expect considering their demographics and affluence, though it's interesting that they like Disney.
Looking at Starbucks, they share 16% of their followers with H&M. This is aligned to their core demographics who are aged 18-24 year olds and account for 40% of sales, mirroring H&M's segment which account for 30% of their visitor traffic. So Starbucks now know they share 16% of followers with H&M, their fans are fashion conscious adults and even more…
Explaining the differences and options for AB and multivariate testing for email marketing
It can be difficult to know where to start when working on testing your marketing emails to boost the results of your sequences or campaigns. Which elements should you change? CTA, subject line, colour of your button, the list goes on.
In their latest infographic, our friends at EmailMonks have designed a handy checklist to prompt testing ideas, by revealing which elements to test. Plus they share some examples and best practices from Samantha Iodice of the Email M@ven blog. The text is a little on the small side for us, so if you click we have an enlarged version for you.
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Tips to help brief on-screen graphics for your videos and animations
Brands are increasingly employing video marketing to communicate their messages, engage online audiences and use content to support the sales and marketing teams. especially n B2B. According to the Demand Gen report, the use of video content in B2B marketing increased from 8% of companies employing it in 2013 to 58% in 2014.
Website Inc reports that 92% of B2B customers watch online video and 43% of B2B customers watch online video when researching products and services for their business. There is little doubt that video is both here to stay and will require your focus.
There are many styles of video from case study to product profile, feature to interview style films. What they have in common for a business is that they are professional, clear, informative and engaging for the viewer and potential buyer.
As part of the commissioning and…
The DMA National Email Client Survey 2015 summary
The DMA's latest research using DBA data shows how email marketing is progressing as respondents expressed an increase in ROI as they are becoming more advanced with their email marketing techniques, through using behavioural and lifestyle triggers. According to the UK DMA Executive Director Chris Combermale,
'Email is the oldest digital medium still in use, growing out of the early internet. Even now, an email address is one of those things that helps define you in the digital world. It has endured because it is so useful. It also works. ROI figures alone show this, rising from £24.93 last year to £38 this year. Email is resurgent.'
Their Infographic shares some of the key findings from their report and explains how Email Marketers top 3 goals are focused on Engagement, Sales and Acquisition.
For more detailed…
An example of using humour in social media for B2B to build business and strengthen customer relationships
When I train people to use social media, I often have delegates complaining that it's "all very well for B2C companies, but our product is so boring, it's never going to work on social".
I'd argue that so long as your content is timely, relevant and compelling (yes I know - all those things can be a big ask), it's going to be interesting for someone. And if you manage that and can inject a dollop of humour along the way then you are onto a winner.
As a result I'm always on the look out for new case studies of B2B companies doing social media well, and if that's managed in house and on a small budget then even better.
I'm therefore delighted to share with you this guest post that my friend @LisaRobb of accounting (yes potentially…
Google+ follows Pinterest with a new 'Collections' feature
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Recommended Link: Google Official announcement - Introducing Google+ Collections
With this new feature Google+ seems to be following the popular model of Pinterest boards, where posts can be categorised into topics and interests, to share with family and friends on the same basis as the posts.
You can see the example at the head of this post where we grouped some of our infographics and they appear as 'cards' similar to Pinterest. Google explains 'Collections' this way:
"Every collection is a focused set of posts on a particular topic, providing an easy way for you to organize all the things you’re into. Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and…
Why and how to use hurdle rates to set goals for your digital marketing
The concept of hurdle rates seems to be quite widely used within finance and investment circles, but I rarely hear it discussed in blogs about measuring and improving digital marketing. Perhaps that's because they're most useful when related to customer retention, or the 'Engage' part of the Smart Insights RACE Planning framework.
It's surprising since they offer an excellent way to set goals and track performance against them when you are looking at your effectiveness in communicating with an audience. You can use them to review email marketing, ECRM, customer engagement with social media or repeat purchases. Here's a brief introduction to hurdle rates and some ideas on where you can apply them.
Hurdle rate definition
The hurdle rate for engagement is simply the percentage of customers who perform an…
