Measuring your Instagram activity for lead acquisition and sales conversion
We know that, at a basic level, social media activity can be measured with interactions, including 'Likes', 'Comments' and 'Followers' though are sharing the new Instagram trend, by measuring beyond this and driving Instagrammers to 'click your bio link'.
This infographic from Sociallystacked.com shares a 5 step process for Instagram marketing from posting to measurement, highlighting how 5 content brands are using this technique. Measuring your Instagram traffic doesn't have to be time consuming and basic, but you have to know the tricks of the trade to get around the limitations. This infographic shows you how.
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If you are new to Instagram, read our Guide and check…
20-35% of teens are snapchatters
Here we're sharing some of the latest research from GlobalWebIndex. They regularly have specific reports on social platforms that aren't covered elsewhere. Globally 14% of teens are using snapchat, according to GlobalWebIndex, and in the US it's even more popular as 16-19 year olds are snapchatting. This growth is being seen across Europe; the UK and Irish Teens rank at the top for usage. It's popularity is a result of teens being able to hang out with their friends and mainly its 'fun appeal'.
Companies are realising the benefit as recently Alibaba has announced that it's planning to invest over $200 million dollars in Snapchat. So Snapchat appears here to stay as a tool for building relationships with the teens. Companies including the Co-op and Taco Bell have used it to try and engage the young audience. Last year …
Innovative techniques and examples of engaging web and mobile designs
Gone are the days of promoting your brand face-to-face or through those mailbox flyers and ads in the local newspaper that no one reads anymore. And unless you have a marketing budget equal to the "big boys" you won't be buying commercial time at the next Super Bowl. Today, you will have to be "lean and mean" with your marketing dollars and get very smart and creative about the design of your content, so that you achieve continued customer and potential customer engagement.
Engagement is an Emotional Phenomenon
People "Engage" when their emotions are triggered, either positive or negative. Thus, the goal of content design must be to stimulate emotions that will influence behaviours and motivate customers/potential customers to act. As important as it is to define your target market, then, it is just as important to stimulate emotional engagement, happiness, excitement, surprise, and satisfaction. When these…
Don't fall-foul of these Email Marketing myths
Have you inadvertently bought into an email marketing myth? It is easily done, but you could be losing out.
Email Marketing works differently for different brands and industries, so in this infographic EmailMonks are dispelling the myths that Tuesdays or Thursdays are the best days for email campaign broadcasts.
They have collated 15 myths, backed by evidence, to share how email campaigns can be more successful through companies adopting specific email marketing techniques. For example...
Brands are doubling their open rates by increasing the frequency of their emails and and re-emailing with a change in 'subject line' to lift non responders.
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Facebook does battle with YouTube to be the king of online video
YouTube has controlled online video pretty much since its inception. There have been some challengers, but they have pretty much given up the ghost and concentrated on their niche. The platform has made stars of online talent who got in there early and understood their audience. And some of those have become very wealthy off the back of YouTube's ubiquity. But just recently there's been a sea-change that is a genuine threat to YouTube's dominance and this is happening quickly and as you read this.
YouTube has always had its problems. You have no control over the data, the ad returns are poor (if you require them) and targeting is very difficult. However it is/was the place where people go to find out stuff, be entertained, look…
Marketers agree Email Marketing Automation is the future, yet 4 in 10 automation programmes Fail
Email marketing is one of the top two channels for realising ROI yet email marketing budgets are declining. Alongside this, the use of Email Marketing Automation is becoming less effective - how do we know this? Econsultancy's Email Marketing Industry Census 2015, produced in partnership with Adestra has conducted research. After nine years of surveys, they bring together a wealth of information to show how email marketing has changed and the views of over 1000 in-house marketers, and experts.
How are companies using Marketing Automation?
48% of respondents with a email marketing automation rated its capabilities as 'basic' and 9% as 'non existent':
What are the barriers to effective email marketing automation?
Companies realise that MA is important yet there still appears to be many barriers or challenges to…
Skilled staff and budgets are still obstacles for many companies
With the ongoing interest in applying Big Data to marketing we thought this was a useful report to share - IDG Enterprise’s '2015 Big Data and Analytics Report' surveyed over 1,100 brands in the UK and Australia to find out which stage they are at in terms of planning or deploying 'Big Data' projects and to reveal their plans and challenges this year.
The report identified that the top 3 priorities for the majority of businesses is to invest in analytics, visual dashboards and data mining. Challenges were still prevalent for many companies who felt they were lacking in-house technical skills, so as a result are looking to hire 'Business Analysts' and 'Data Architects' to facilitate this if they can obtain the budget - yet another obstacle to overcome.
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Examples of how to start getting results from Facebook
This post is an introductory guide to setting up your business on Facebook if you don't already have a company page or it has been neglected! If you are looking for more advanced content to optimise your use of Facebook, check out our other posts on Facebook marketing and related guides.
Setting up a Facebook business page takes less than 30 minutes and is super-simple (if you’re yet to get started, we’ve included a handy “how-to” infographic below that will take you through what to do) however Facebook marketing isn’t all plain sailing - the tricky part is in understanding what to do to utilise the network to its full potential.
Let’s take a look at a few insider tips that will get you on the right road to mastering the art of Facebook marketing and give you an introduction to Facebook for business …
How…
A summary of the main changes needed for mobile email best practices
You will know that changes in mobile use have had a big impact on our use of email marketing - with a growth in mobile opens of over 180% over the past three years.
In their latest summary infographic EmailMonks remind us of the need to optimise our email by sharing this research on viewing patterns, and giving 14 tips for better responsive emails and highlighting pitfalls to avoid.
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It only takes 5 minutes a day on LinkedIn to maximise your presence
Whether you're a new or advanced LinkedIn member, it can be a challenge to make the time to make the most of your account as other priorities arise during the week.
In this infographic Bluewiremedia suggests that with a more focused approach, then all you need is 5 minutes a day to connect, acknowledge or share your content depending on how advanced you are with LinkedIn. We're not sure it's this simple, but hope the tips may spark a change in your behaviour and save you some precious time.
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