Re-targeting is crucial to closing sales. Here is how to do it right.
There is only one difference between using Facebook to promote your services, and having a marketing system that gets consistent, reliable and better results (almost) on autopilot.
Marketers and business owners know how important it is to have a comprehensive marketing plan, one that pushes people into your funnel and transform them into customers.
The problem is that most marketers are NOT using retargeting, or they don’t use it with the aim of creating Custom Audiences in order to reach specific people and gain different marketing objectives.
In this article you will discover why having a comprehensive retargeting strategy on Facebook can cover EVERY single step of your funnel, empowering all your marketing efforts.
Let’s start immediately.
1. Raise brand awareness
An effective marketing funnel should include a brand awareness stage. Here, retargeting can help you reach and engage more people interested in your…
Follow these 10 strategies to reduce cart abandonment and 1 strategy to recover lost sales post cart abandonment
Your customers add items to their carts, they may even start the checkout process, but then they leave the site and abandon the items.
Sounds familiar?
This is the cart abandonment phenomenon.
Cart abandonment is a common phenomenon in e-commerce, with an average cart abandonment rate of 68.63% for 2016 (see chart below).
Online shopping cart abandonment rate worldwide from 2006 to 2017, Statista.
There are many reasons for customers to abandon their carts. Some of the most common reasons can be seen in the chart below.
Primary Reasons for Cart Abandonment in the U.S. in Q4 2016, Statista
So why is cart abandonment a major issue for ecommerce sites?
Think of the amount of resources that…
How to use strategic targeting to boost your results from Facebook video ads
In March, I wrote about some of the most effective ways to ensure you create strong, brand-building creative for your Facebook video campaigns. With competition for attention at an all-time high, it’s never been more important to create content that is interesting, relevant and clearly branded to make consumers stop and take notice.
The quality of the creative is absolutely essential and an area in which we should continually strive to optimise and improve. However for Facebook the importance of developing brand-building creative is closely followed by the level of rigour you dedicate to how and whom you target:
In the second of our short series on how to make an effective Facebook video campaign, I’m going to take a look at some of the best practices for developing…
Examples of how build your ecommerce brand in a changing landscape
Research suggests many people are getting fed up of being ‘sold to’ thanks to incessant retargeting, yet we’re buying online more than ever before. That’s the oxymoron of our current ecommerce industry — how to sell, without seeming to sell.
In a saturated marketplace, marketers need to create more immersive shopping and retail experiences. Largely, ecommerce brands are evolving to meet the demands of the fractured user journey and the fractious user.
How?
Big brands tend to throw all their money and weight at influencers and programmatic advertising, whereas smaller brands focus on communities and stories. New retailers periodically flood the markets, capitalizing on the latest consumer trends and cashing in on the ‘fad economy’.
So what ecommerce evolution (or devolution), can we expect in the coming year? (Before you read on — check out our marketing megatrends for 2017 to be fully…
A case study in how to reduce the time spent preparing and deploying brand emails.
Most ecommerce retailers run a permutation of some or all of the following platforms and systems; ecommerce software, CMS, CRM and each of them store valuable data about their customers or products. This data can and should be leveraged in your marketing endeavors. Today, we’ll let you know how fashion retailer Brandshop did just that using the ExpertSender platform.
Brandshop is a Russian multi-channel (online and offline) fashion retailer that sells a wide range of products from over 100 world famous brands, including clothing, accessories, footwear, and beauty products.
Problem: Brandshop wanted to save their marketing team some serious time in the email creative creation process. They wanted to find a way to make use of their extensive website content library within their email campaigns to drive sales…
Original content with ads is set to change the way Facebook advertising works
Thirty-six years ago, MTV broadcast its first music video. The Buggles debuted their song Video Killed the Radio Star (a homage to new technology usurping old). Four years later the channel promoted another Eighties band, Dire Straits, who sang how in return for the channel selling advertising items like microwave ovens custom kitchens, refrigerators and colour TVs, music videos on MTV rewarded rock stars with “money for nothin' and chicks for free”.
Whilst the Buggles’ prediction of video killing radio did not come to fruition, the rise of social media – especially Facebook did manage to decapitate the head of attention time teenagers and young adults allotted to skimming content. (From three minutes – the average music video length - to under eight seconds of flicking through selfies, emoticons and snappy messages).
Now Facebook, which has over 1.9bn monthly…
Optimize the forms on your website to maximize your revenue opportunities
Usability Testing forms a massive part of the User Experience Research we carry out, so naturally, we observe a lot of forms being filled out!
With the amount of time we all spend form filling online you'd think that creating an easy-to-use form would be a 'piece of cake'. Sadly, it's not and there are plenty of substandard forms out there preventing users from getting what they want.
Here are six mistakes that you can avoid to ensure your forms contribute to a positive experience for your customer’s, rather than hindering them from making a purchase (let’s be honest, no one wants that!).
1. Think before you ask
Customers see the data they enter online as an exchange - they give you information and you give them what they want. But if that balance is off and it's not clear why you need the…
How to make your landing pages generate more revenue
Do you want to sell more? Or capture relevant targeted leads? Then you need to work on your landing pages to ensure they are working hard enough for you.
Today we are going to talk about landing page optimization tips. More specifically we are going to talk about the steps we can take to improve conversions after a visitor has landed on your target page.
We want to get him to take the step we have identified as the goal for that particular landing page.
To be able to measure conversion, we first need to identify what conversion is in the first place. According to this Google AdWords page:
Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad clicks that can be tracked to a conversion during the same time period. For example, if you…
Chart of the day: User generated is the single most influential factor in determining purchase intent.
User-generated content (UGC) includes things such as photos and reviews sent in by previous customers. Nine out of ten (90%) of US customers who took a recent survey into UGC, said that user-generated content was the highest influencing factor when purchasing online. Search engine results came a close second. Promotional emails came third. It makes sense for SEO and email to have high influence, but this study shows that UGC is now heavily influencing shoppers, more than ever are buyers relying on reviews and the opinion of others.
Those under 30 were particularly heavily influenced by UGC. Those over 65 were least influenced by UGC. Clearly then UGC will become over more popular and is an area you should be looking at developing.
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Do you have a holistic testing strategy?
Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, web, social media, retargeting, SMS etc.
Or do you?
And even though you already know that email is the hub of your digital marketing programme because you can use email addresses to identify and communicate with your customers across all your marketing channels, most email marketers are not performing the basics and testing their emails as stated in latest report from GetResponse “Email Marketing & Beyond: Global Industry Benchmarks 2017”.
What if I could show you that…
Testing via email can drive your multichannel testing programme and deliver insights across your entire customer database, thereby not only saving you time and money in driving traffic but…
