It's time to get social-savvy!
Rediscover the marketing opportunities that social media has to offer,
with our free guide #SocialMediaMonth
A crisp shot posted on Facebook may appear to be of a terrible quality on Twitter, and that’s just two of the many different social channels out there.
While content marketing focuses primarily on the quality of content, the quality of additional assets, such as the feature images and video links should be equally scrutinized. These assets should compliment the textual content, instead of detracting from it. A blurry image may put the user off of your content entirely, as they might question the overall quality of the link.
If you can’t make the effort of presenting your audience with decent quality content, why should they make the effort of consuming it?
Social media is vigorously competitive. There’s a lot of information on there that the users get exposed to, on a daily basis. So, if you want to attract new clients and give out a successful first impression of your brand, you need to use these channels, to its full potential, without leaving any stones unturned. A little attention to detail can go a long way!
Each social media channel has a different image size that best fits their platform and even within those channels, there are different image sizes appropriately suited for different features, such as including banners, headers, profile photos etc. Moreover, all of these image sizes continue to change from time to time, depending on the structural changes within those platforms. So, there’s a lot to keep up with, there!
This infographic is your one-stop-shop to educate yourself on all the different image sizes and dimensions that you can work with on the different Social Networks, enhancing your brand’s overall visual strategy.
More often than not, users engage with content that has images to support it, rather than just plain text. Therefore, make use of all the stylistics advancements that the social platforms provide you with, in order to boost your brand image. You can also make use of free online photo-editing software, such as Pixlr and Piktochart, that can be used to resize and create feature images.
By Somya Mehta
I am the Online Copywriter and Editor for member resources at Smart Insights, as well as the Email Marketing Executive. I write about all things fun and all things marketing, including email, social media marketing, influencer marketing and PR. When I'm not writing, I'm editing...and when I'm not doing either of those, you'll find me watching celebrity interviews! You can connect with me on LinkedIn
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