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Which are the most popular groups on LinkedIn?

By Dave Chaffey 18 Apr, 2011
Essential

I'm just passing on a mini-insight I found out today from Quora. I was wondering how to find the most popular groups on Linked In. The answer is obvious, but I didn't think of it... Simply select "Groups" from the search drop down and then search without any query in the box.

The number of members is given under the listing. It seems there are nearly 900,000 groups on LinkedIn - that's quite a few.

The popularity of some these groups is amazing, many of them are jobs related, which is no surprise, but I was interested to see that the Emarketing Association was the third most popular - this was one of the earliest groups created around our topic:

Finding the most popular LinkedIn groups within a category or industry

This is most relevant if you work in B2B marketing, in which case you've almost certainly done a search like this. Finding out the most popular groups is more obvious, simply enter the industry you're interested and the results are returned in popularity order with the ones shown.

This question may also have more personal relevance, if you work in a niche - find other marketers like you. For our category, the main groups are clear, but other niches like Fashion and Sports marketing are popular too:

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. To learn about my books, see my personal site Digital marketing books by Dr. Dave Chaffey. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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