How and why brands should embrace Instagram for marketing
In most countries, Facebook is both king and queen of social media. According to the latest statistics from Pew Research, 72% of American adults use Facebook. But that growth has been relatively stagnant over the past 3 years. When you consider Facebook's organic reach of 6%, the potential audience size becomes much smaller. Organic reach on Instagram, on the other hand, is growing rapidly. Early indications also suggest that Instagram users are more receptive to branded content. Given Facebook own Instagram, it's hardly a competition. However, it does matter which is more effective when it comes to deciding where your time and marketing budget should be spent.
According to this infographic from EcommerceCEO, now is the perfect time for marketers to consider Instagram. Engagement is 58X higher on Instagram and brands can reach 100% of their followers. Only 36% of marketers currently use Instagram, so it will be easier to build a following because there is less competition for eyeballs.
In terms of bottom line dollars, Instagram is driving a higher Average Order Value ($65) than Facebook ($55). When you think about all the years spent by marketers to maximize sales and conversion rates for Facebook, it seems as if the untapped potential of Instagram make it an obvious choice over Facebook. If you want to tap into Instagram's power, be sure to check out our resource center and EcommerceCEO'S Instagram tips for ecommerce.