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Who is selling on Google+

Author's avatar By Gavin Llewellyn 22 Nov, 2012
Essential Essential topic

... and who isn't?

Google+ can no longer really be called "new" since it was launched over 18 months ago and is now estimated to have 400 million users of which 100 million are active.

To mark the launch of the new guide to Smarter Marketing using Google+, which I have written with Liz Edwards, the end of this post shows 10 examples of brands who are active on Google+ and using it to sell through daily promotions mixed with other interactive content. But this isn't the whole story of Google+, some brands don't seem convinced or perhaps they or their agencies aren't organised enough to communicate regularly. So we thought we'd start with these...

Examples of brands who AREN'T using Google+ actively

As we were preparing the guide we noticed that many companies have been unable to sustain their commitment to Google+. Surprising when you think of their scale and the number of active users. So we start this post by "naming and shaming":

  • DIY brand B&Q with +994 followers and ZERO posts
  • Gift Retailer IWantOneofThose with +45 followers and two posts
  • Clothing retailer TK Maxx with around one post per month and +376 followers
  • Gift retailer Firebox who stopped posting for 6 months and has +291 followers
  • US Department store Macys who what not posted for 5 months and has +131,295 followers!

Don’t join this catalogue of companies who haven’t sustained their commitment to Google+. Instead, join the brands who are using Google+ to regularly post content to help drive sales.

10 Examples of brands who ARE using Google+ actively

We've picked out ten examples of ways to run regular promotions:

Sale post from New Look

New product of the day from Topman

New product launch from John Lewis

Links to multiple products in a category from Zalando

Product prize draw promotion with entry on blog from Very

Celeb snapped wearing a product from Boden

Uniqlo run a Google+ Event

One day free delivery sale from Topman

ASOS Marketplace Sale

Cross promotion to Facebook from Ocado

I hope you find these examples inspiring. They certainly show how you can run regular sales promotions in Google and the value of using creative assets which can be re-used with different offers for each campaign across different social networks.

Auhtor's avatar

By Gavin Llewellyn

Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter.

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