This is a great question to ask since it's easy to get lost in the accumulation of Likes and Follows. I'm not sure of how actionable this info-graphic is though it useful to ask the question.
A few observations:
- 10% less of the youngest demographic in Facebook
- Facebook perceived to be the place to 'friend a brand' - this being an indicator of loyalty
- Facebook influences buying decision
Yet isn't Twitter a more useful tool for knowledge sharing and so relationship building?
What are your experiences - which of these two networks provides a better means of connection to your audience?