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Which network is useful for building brand loyalty – Twitter or Facebook?

By Danyl Bosomworth 18 Aug, 2011
Essential
Facebook Marketing

This is a great question to ask since it's easy to get lost in the accumulation of Likes and Follows. I'm not sure of how actionable this info-graphic is though it useful to ask the question.

A few observations:

  • 10% less of the youngest demographic in Facebook
  • Facebook perceived to be the place to 'friend a brand' - this being an indicator of loyalty
  • Facebook influences buying decision

Yet isn't Twitter a more useful tool for knowledge sharing and so relationship building?

What are your experiences - which of these two networks provides a better means of connection to your audience?

By Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

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