Facebook to remove deactivated accounts from Page Like counts
Recommended link: Facebook blog announcement
We aim to only alert members to the biggest changes happening on the main digital marketing platforms. This one is relatively small, but we thought we’d do a brief alert since you should keep an eye out to see how big the drop is and you may be asked by colleagues or clients, so will have an answer ready for when they ask?
What marketers need to know about this change
- 1. Your Facebook likes will fall by a small amount Facebook explains:
“Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook”.
- 3. Timing? Facebook say “Over the next few weeks”. Would help if they could be a little more specific or when this will start to roll out.