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Watch out for a (small) drop in Facebook Company Page Likes [@SmartInsights alert]

Author's avatar By Dave Chaffey 06 Mar, 2015
Essential Essential topic

Facebook to remove deactivated accounts from Page Like counts

Importance: [rating=2]

Recommended link: Facebook blog announcement

We aim to only alert members to the biggest changes happening on the main digital marketing platforms. This one is relatively small, but we thought we’d do a brief alert since you should keep an eye out to see how big the drop is and you may be asked by colleagues or clients, so will have an answer ready for when they ask?

facebook likes decline

What marketers need to know about this change

  • 1. Your Facebook likes will fall by a small amount Facebook explains:

“Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook”.

  • 3. Timing? Facebook say “Over the next few weeks”. Would help if they could be a little more specific or when this will start to roll out.
Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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