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Google PPC vs Facebook Advertising

Author's avatar By Chris Soames 07 Oct, 2010
Essential Essential topic

The showdown... or is it?

Value: [rating=4]

Our commentary: A slightly different format to usual as I am interested more in hearing people's experiences and thoughts in this post.

The recommended link below will take you to a discussion group for news businesses which has some really interesting comments around which channel provides a better ROI (Facebook or Google PPC). I found this article interesting for a number of reasons both from a personal & professional standpoint as advertising within social networks is both quite new & controversial. Before I give my opinion on the matter (next week) it would be great if you could participate by leaving your comments / experience with Facebook advertising vs Google Paid search below.

I'd be interested in your thoughts on any of these:

  1. Reach gained
  2. Brand perception / building
  3. Your experience with both systems
    • What were your motivations to use Facebook
    • Did you drive people to a fan page or your website?
    • How long did you use the system (or are you still using it
    • Key metrics - Impressions, clicks, bounce rates, sign-ups, sales, conversion rates, customer loyalty
    • If you use Facebook personally how do you find the adverts vs those in Google search results

I am looking forward to hearing your thoughts, Chris.

Recommended link: Facebook vs Google PPC

Author's avatar

By Chris Soames

Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.

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