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Importance to Facebook marketers:
Recommended link: PDF download of new promotion rules
To the surprise of many Facebook marketers, this week saw the release of updated Facebook competition rules, removing the requirement for businesses to run competitions and promotions through a app on their brand's timeline.
"We’ve updated our Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook."
Until now, it has been against Facebook regulations to run any promotion outside of a third-party app. For example, running a competition that required users to 'like' or 'share' a post for the chance to win.
This new change, now allows businesses to:
So what does this mean?
What do you think of the new change?
By Rhian Harris
Rhian Harris is a copywriter and blogger helping businesses with content for their marketing collateral. Starting out in the shiny new digital world in 2004, Rhian gained experience in all areas of digital media and e-commerce, working in utilities, travel, charity and retail sectors. IDM qualified, Rhian is an online marketing all-rounder with a passion for words. She is a regular expert commentator for Smart Insights as well as other expert sites, as well as her own business Sparkly Content and her personal blog, From Tum To Mum. You can follow Rhian on Twitter and Instagram
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