Set up an automated dashboard that will streamline your reporting process

Google Data Studio is a free reporting and data visualization tool which you can use to pull in data from multiple online data sources and present it via easy-to-read and interactive dashboards. Launched by Google in mid-2016 and out of beta in October 2018, Data Studio offers far more flexibility than Google Analytics in terms of the type of dashboards you can create. While Google Analytics dashboards can only display data from within Analytics itself, with Data Studio you can pull together data from multiple sources and display it all in one place. It’s tempting to dive straight in and start adding elements to the blank canvas that’s now in front of you. Before you do that, take some time to decide what data you need in your report and how you’re going to present it. [si_quick_block id="145101" title="How to create reports with…

Learn how to accurately track and attribute performance to ensure your channels and campaigns are getting the credit they deserve

Everyone can agree that tracking the success of your digital marketing activity and website is important, but exactly how you do that effectively can be a lot trickier. Even if you think you already have a comprehensive system set up, it’s likely that there’s areas of your Google Analytics conversion tracking or reporting which could be improved. In this guide I’ll explore some of the main ways you can more accurately track and attribute performance, to ensure your channels and campaigns are getting the credit they deserve. [si_guide_block id="71497" title="Free Resource: Google Analytics Fast Start – 10 mistakes to avoid" description="Our free guide to common Google Analytics mistakes is great for both first-time users and those who want to get more use out of the platform. Follow our advice to avoid the 10 mistakes…

Learn how to use and transform data into actionable insights to improve your conversions for e-commerce

One of the reasons companies fail is that they are unaware of the changes in the economic environment. Statistics are showing that roughly 80% of new businesses survive past their first year of operation. These days, data is the primary currency and driver of growth. Using data and the proper tools to analyze it, we have the power to generate growth no matter the size or age of the business. [si_guide_block id="23586" title="Google Analytics for e-commerce template" description="Google Analytics is a powerful tool, but you need a data-driven mindset to go beyond a simple review of trends in sales figures in Google Analytics to identify techniques to increase revenue. This template is for 'hands-on' use if you're directly involved with using a data-driven approach to improve results from a transactional website using Google Analytics."]

Transforming data…

Automated website analysis, custom reports, integrations – you can make it possible implementing APIs into your working processes. Find out how marketers can benefit from API implementation techniques

All of us value time and always try to manage it rationally but I know very few marketers who are happy with how they optimize their working processes. With often insane amounts of data to analyze, we spend hours and hours trying to process and organize the results. Here comes the need to implement automation technique and API is exactly what can help you with this task. API (application programming interface) is a set of subroutine definitions and functions that lets users access the specific features or components of a tool. API allows you to make requests and get data by using the tool’s interface and integrate the results into your custom programs. So what’s in it for you? How will API help you deal…

Learn several analytical data sources you should tap into within your lead-generation, e-commerce and other online contexts, and how to quickly synthesize and share the insights

As a digital marketer, you clearly need customer insights to drive your tactics and strategies. And these insights will likely come from a variety of data streams. But to avoid drowning in these data streams you’ll need some good tools and a systematic analysis approach. In this post I highlight several analytical data sources you should tap into within your lead-generation, e-commerce and other online contexts, and how to quickly synthesize and share the insights you’ll glean from them.

[si_guide_block id="5720" title="Download our Premium Resource – Google Analytics Strategy Guide" description="We've designed the Google Analytics guide to provide value for people of all skill levels. Early sections will introduce features that more advanced users will be familiar with, whilst later…

Build your own CrUX dashboard on Google Data Studio to see visual stats on origin performance

After the latest announcement of changes to Google Ads, the introduction of responsive ads, better video and YouTube advertising, cross-device reporting functionality, and the lastest broad-core Google algorithm update, it seems Google has had a busy quarter. Today, Google developers have announced the introduction of Custom site performance reports with the CrUX Dashboard (Chrome UX report). Google has repeatedly stressed the importance of user experience on site. Optimizing mobile page speed has been number 1 priority - and they've stressed that sites and pages that are under-performing or give less than a satisfactory user experience will be penalized. Afterall, they don't want to be directing users to sites that are slow, have low-quality content and full of ads and poor navigation. Before your site is negatively…

Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations.

 

The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s that are driving the analytics.

 

Jaywing, a British data-based digital agency, found that brands across the board are failing to take advantage of marketing technology innovations, including how data can lead to larger explanations of how their audiences consume. Further, the agency’s 2017 Data-Driven Marketing Report found that 23 percent of marketers rate data science and analytics as the least important marketing skill.

 

By contrast, the…

Discover the leaky spots and how to fix them by looking at these key areas in Google Analytics

It’s Saturday night, and it’s pouring with rain. You’re curled up on the sofa watching a movie when you feel a drop of water splashing on the top of your head. What? Is this for real? Then comes another one. This time you’re sure you didn’t imagine. It’s for real, your roof is leaking. What do you do? You move to the side and continue to watch the movie, hoping it’s not that bad. You put a pot under the leaky spot to collect the water, check out all the other rooms to see if this happens anywhere else while you call someone to fix your roof ASAP. I’m sure you chose…

Improving your use of Product categorisation, Marketing and Custom data will let you get more out of Google Analytics

Google Analytics has changed considerably in the last three years and in the latest update to our 7 Steps to using Google Analytics to improve your business, we have covered off all the major upgrades and improvements. While there are many changes over the last year, probably the most significant is the upgrade to the new Universal Analytics standard and the introduction of enhanced e-commerce tracking. For non-e-commerce sites this is obviously of less significance but for online retailers there are some significant improvements. The advent of enhanced e-commerce brings a far greater emphasis on key areas of site performance and marketing, in addition however it has also bolstered its tracking and reporting around product performance. That means whereas before GA was primarily the domain of e-commerce and marketing professionals it is now moving into…

Did you know this data is available? Many don't!

In a couple of recent consulting workshops with our members, I've recommended this report Google Analytics report (shown below), but the marketing managers I was working with were unaware of it and, more to the point, they thought they were really useful. I find similar in training workshops too.

What is this data and why is it useful?

The chart shows that you can see the Male / Female breakdown for your site visitors and you can also see the age breakdown too. It's useful for both B2B and B2C. It becomes more interesting when you compare it to the profile of traditional customers acquired by other channels - this prompts questions as to whether you are reaching new audiences online or similar audiences. The data…

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