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We really like this new Influencers report, which you can get here, more because it shares great knowledge on "influencers", what they are, how important they are and how to locate and communicate with them - in some cases it requires software, naturally.
The guys at Fresh Networks decided to test nine of the leading social media monitoring tools - Attensity 360, Brandwatch, Radian6, Alterian SM2, Scoutlabs, Sysomos, Synthesio, PeerIndex and Social Radar - in order to assess how effective they are at identifying influencers across a range of social media platforms.
In simplest sense, businesses are no longer in complete control of their products, brands and messages, the consumer now has a lot of control. And, in the modern day those consumers are largely influenced by their networks of influencers - this can be friends and contacts as well as independents that have a perceived authority plus brand and product advocates who use blogs, social networks and forums to shape opinions.
"With a disproportionate ability to spread information and add credibility, influencers are human TV stations and magazines."
"Influence: it's the gold standard of what we think the social media world will show us plain and simple, and yet, the rules and algorithms are still shifting and still uncertain. My opinion is that it takes three pieces:
"In the third case (which is everything), this lets you know whether a big voice with a big audience is talking to herself, or whether she has the pull to make her people push the button. That's the gold standard."
Chris Brogan, President New Marketing Labs
Here's the link again to the Fresh Networks Influencers Report.
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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