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How do influencers influence? [Infographic]

23 techniques to build into your influencer outreach

'Influencer outreach' is often the missing part of the content marketing jigsaw, which is neglected in favour of gaining organic reach for your content. This infographic gives some ideas to shape your approach. There's no data in sight, instead it just gives ideas from well-known influencers on how you can improve your influencer outreach.

Key Influencers define the process as 'developing relationships with influential people' that can lead to their assisting you in creating visibility for your product or service.'

Listen to what some of the key influencers from the world of marketing like Jeff Bullas, Ann Handley, Joe Pullizi and Jay Baer recommend including:

  • Events are opportunities to build relationships.
  • Be open minded about who you define an Influencer to be.
  • Research and understand your Influencers, who are they now and what are their future goals.
  • Showcase your own knowledge and expertise to connect with the right influencers.

influencer-marketing-ideas-infographic

If you're looking for the low-down on how to approach and work with influencers using LinkedIn, Twitter and Email, check out our guide on Influencer Outreach to help you along the way.

 

 

 

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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