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Best practice for Responsive Web Design [Infographic]

Author's avatar By Susanne Colwyn 03 Oct, 2014
Essential Essential topic

Responsive Web Design is expected by consumers and backed by Google

With the continued rise in mobile usage, and 'with 25% of internet users only using mobile devices', companies are adopting responsive design. Responsive design is typically more cost effective than maintaining different versions of our websites for various devices - even Google are recommending this as best practice from an SEO and experience POV. That's why we use it at Smart Insights!

Note though that the thinking "mobile responsive design is always the best option" may be  oversimplistic. Yes it may be for smaller businesses, but for larger businesses who want to maximise conversion and experience adaptive design may be best. Our recent research on managing customer journeys shows that although responsive designs dominate adaptive is a valid alternative.

Still we felt that this infographic from Verve does a great job of raising awareness of responsive design and sharing some of the best practices. For those new or early adopters, we feel it provides a good summary of the benefits of RWD and how it works.




Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

This blog post has been tagged with:

Responsive Web Design (RWD)

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