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Mobile commerce is at an inflection point. Whilst over the past few years many have been disappointed by relatively low conversion rates from mobile visits, things will soon turn a corner. A wide array of new apps, innovations and improved experiences mean buying from a mobile device has never been easier, and will only get more so.
Forrester forecast that thanks to the removal of barriers to m-commerce over the next four years, things are going to hot up fast. Purchases from mobile devices will double by 2020 reaching an impressive 250 billion dollars worth of transactions.
So for any marketers out there working for ecommerce sites, you need to make sure your mobile experience is as slick and seamless as possible. And no that doesn't just mean having a mobile responsive site. It means fast load times, simple forms, easy payment options and much more.
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
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