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Mobile Ads compliment rather than displace TV Advertising

Author's avatar By Robert Allen 10 Apr, 2017
Essential Essential topic

Chart of the Day: Smartphones aren't killing TV

Those of us accustomed to reading marketing reports are used to the idea that mobile is killing TV, and that TV is an ageing dinosaur destined to limp along for a while till it's finally declared dead.

But the data reveals a more interesting picture. Time spent on mobile devices is growing fast, but it's not having a negative impact on TV viewing. TV viewing is shifting very slightly to video on demand and away from live TV, but TV viewing as a whole has held up solidly over the past 3 years.

Time spent on smartphones has more than doubled, but this seems to complement rather than compete with TV viewing. The lesson is simple - rapid mobile growth is happening, but it doesn't mean old mediums are dying.

Author's avatar

By Robert Allen

Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.

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